SCG, a leader in comprehensive construction material innovation, is rolling out its major campaign of the year, "111 Years of SCG Monthly Giveaways", in celebration of its 111th anniversary. This nationwide giveaway will take place across all regions of Thailand, starting from February 14, 2024, to August 15, 2024, featuring over 111 prizes worth more than 1.5 million baht.

Mr. Kairuk Kongkasri, Chief Marketing Officer of SCG's Cement and Construction Products Business, stated that SCG is celebrating its 111th anniversary with this significant campaign to give back to consumers in the Housing Product Solutions Business. This includes homeowners, contractors, and builders nationwide, with a total prize value exceeding 1.5 million baht and more than 111 prizes available for consumers purchasing SCG construction materials through SCG HOME Experience, SCG HOME Boonthavorn, and SCG Authorized Dealers across the country, as well as SCG HOME Online from February 14, 2024, to August 15, 2024. SCG hopes this campaign will bring joy, serve as a token of gratitude, and provide valuable returns to its customers.

Mr. Kairuk Kongkasri, Chief Marketing Officer, SCG Cement and Construction Products

Additionally, this campaign is part of a strategic effort to boost sales targets for the Housing Solutions Business within the year 2024, which consists of five key groups:

1) Roof Systems, such as SCG ceramic roofs, EXCELLA CRESTA, which redefine roofing with DIGITAL PRINTING TECHNOLOGY, and SCG Metal Roofs with special coating technology NoiseTECH that reduces noise from rain and echoes on metal sheets by up to 18%.

2) Ceiling Systems, including SCG Smart Board ceilings with super-molecule formulas that are more durable and easy for contractors to install, and SCG Smart Board ceilings with ventilation and protection innovations that help dissipate heat from the roof space, improving living conditions.

3) Decorative Walls, such as SCG wood siding available in various colors from Color Lock Plus technology that ensures long-lasting beautiful colors and natural wood patterns. Additionally, SCG decorative walls like the Modina, Modich U, and Modich V models utilize X-TRUSION technology to create walls with unique dimensionality, effective soundproofing, heat resistance, and fire safety.

4) Flooring, including Modern Block paving blocks that enhance outdoor aesthetics with unique designs, and SCG decorative wood flooring with Color True technology that prevents color peeling, featuring the new Color Loc Shield that locks in five layers, making it twice as resistant to scratches and ten times more slip-resistant.

5)Solutions, such as DECAAR by SCG, which provides facade solutions and outdoor living solutions, bringing design ideas to life with services ranging from material recommendations to installation methods and execution, all backed by SCG's professional standards.

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“SCG can meet consumer needs comprehensively and effectively, focusing on service excellence with SCG experts and knowledgeable contractors who can provide advice and guidance throughout the entire process,” Mr. Kairuk added.

For the campaign "111 Years of SCG Monthly Giveaways", customers who purchase construction materials throughout the campaign will have the chance to win prizes. For every purchase of 5,000 baht, customers can register for a chance to win via a QR code available at points of sale and online channels. For every 5,000 baht spent, customers will receive one entry to win a grand prize of a GWM New ORA Good Cat car, with one prize available. Additionally, there are many other prizes to win throughout the campaign, including five electric scooters, three Samsung Galaxy S23 FE 5G smartphones, 50 gold pendants worth 5,000 baht, and 100 Lotus gift cards worth 1,000 baht.

The prize draws will occur five times, with a caravan traveling across the country to distribute prizes, starting on the 29th of each month. The first draw will take place on April 29, 2024, and the grand prize will be drawn on August 29, 2024. Winners will be announced on the SCG Building Materials, SCG Brand, and LINE Official websites on the first day of the following month.

For more details on the campaign "111 Years of SCG Monthly Giveaways", please visit https://www.scgbuildingmaterials.com/ and https://www.facebook.com/SCGHomeOfficial or contact the SCG Contact Center at 02-586-2222.