Mr. Yong-Aj Suwanakul, Senior Assistant Managing Director of Condominium Project Development at Sansiri Public Company Limited, stated, "This year, we are ready to intensively advance our Sansiri e-Commerce strategy, which is an effective marketing channel with high growth potential. This builds on our platforms such as 24 Online Booking, LINE Official Account, and partnerships with leading e-Commerce platforms in the market, allowing customers to access information and own Sansiri condominiums through various channels at competitive prices. This is reflected in our success last year, where we sold out all units of D Condo Sign Rangsit available for online booking within one day. Overall, last year, we saw a doubling in interest and visits to condominiums on our Online Booking platform, and sales through our LINE Official Account increased nearly threefold."

"Sansiri was one of the first real estate companies to market on online and e-commerce platforms, as well as prioritize every customer experience throughout their journey. We recognize the changing behaviors brought about by technology, leading most consumers to become more accustomed to online spending. With our DNA of Speed to Market, we quickly assess the market and act swiftly, creating the 24 Online Booking e-Commerce platform to boost online condominium bookings. Over the past five years, we have achieved over 3.5 billion baht in condominium sales through e-Commerce, and in 2024, we aim for condominium sales through the e-Commerce platform to reach 800 million baht. We will continue our Live Commerce strategy with the new project 'Have a Nice Deal,' a fun live show that gathers insights and entertainment about real estate from all angles, featuring interesting condominium deals that provide viewers with knowledge about real estate while enabling them to own quality condominiums from Sansiri at great prices," Mr. Yong-Aj added.

'Have a Nice Deal' is a fresh live show that discusses real estate from all perspectives, inviting viewers to get to know new condominium projects along with special guests each week. In the latest episode, we discussed 'Checking Your Fortune for the Year of the Dragon!' along with tips for wealth enhancement, revealing which zodiac signs have luck in housing this year. The show goes live every Thursday at 7 PM, featuring special units and great condominium deals with discounts of up to 3 million baht*. Viewers can book quality condominiums from Sansiri, including new and ready-to-move-in projects such as XT Phaya Thai, The Line Vibe, The Base Phetchaburi-Thonglor, The Base Height Chiang Mai, The Base Downtown Khon Kaen, D Condo Reef Phuket, The Move Bangna, and many more through LIVE on TikTok @Sansiriplc from now until April 18. For more details: https://siri.ly/dUELPC2 or inquire via LINE OA: https://siri.ly/vlfAdK2

Additionally, Sansiri invites creators to collaborate in content creation and income generation through the Sansiri Affiliate Program, which will be revealed during the 'Have a Nice Deal' show soon.

Mr. Yong-Aj stated, "Online commerce technology is rapidly evolving, and the ongoing trend of AI development helps online businesses leverage various tools to enhance operational efficiency. This aligns with the growth of Live Commerce, where Sansiri has implemented AI Chatbot technology on our LINE Official Account to improve customer experience and facilitate project inquiries. Our data shows that customers and interested parties booking condominiums through e-Commerce are primarily those interested in affordable condominium housing. Furthermore, recent data from the Ministry of Digital Economy and Society indicates that live streaming for purchasing goods and services (Live Commerce) ranks in the top three of the most popular online activities among Thais. According to the DIGITAL 2024: GLOBAL OVERVIEW REPORT by Meltwater and We Are Social, over 68.3% of Thais use social media, with these users being both consumers and content creators. Therefore, we see the potential of the Affiliate Marketing model that can be adapted to the real estate business, elevating creators beyond mere promoters to become creative marketers who can earn income through commissions or performance-based rewards for the brand via various social media platforms."

*Terms and conditions apply as specified by the company.