As we enter the year 2024, the trend of purchasing and building homes has clearly shifted from the past. This change is a result of adapting to a new way of life after experiencing a global health crisis that impacted society, the economy, and people's lives. Many had to live in their homes continuously for up to two years, leading those who wish to own a home to place greater importance on various aspects of housing. It's no longer just about price, house design, usable space, construction standards, or the reputation and reliability of home building companies. Instead, there is a noticeable shift towards creating homes that can accommodate the lifestyles of family members across all generations, addressing the needs of families with young children, elderly members, pets, and those who enjoy various activities, as well as residents who require work-from-home spaces.

Trendy Home, a subsidiary of Landy Home, is a modern home building center that emphasizes strategies to penetrate the market of the new generation. It aims to revolutionize lifestyles to align with global trends by creating homes that truly understand the needs of residents. With the positioning statement, “Trendy Home: Affordable Homes Designed for the New Gen”, the company utilizes Customer Data Analytics to meet the demands of the Mega Trend in housing, specifically targeting the small home market priced between 3 to 8 million baht.

In 2024, Trendy Home, led by Patra Maneeratnaporn, Director of Marketing and Product Development, has devised a comprehensive marketing strategy to cater to the New Gen lifestyle in various aspects, including home design, marketing and promotions, advertising, brand communication, and expanding sales channels to be more diverse and modern.

Patra Maneeratnaporn stated, “We plan to revolutionize the home building business to be more modern and responsive to the needs of the new generation. We chose the Trendy Home brand, a subsidiary of Landy Home, to lead this mission as it is smaller and more adaptable than Landy Home, allowing for quicker adjustments to modernity in all dimensions. Our target market is the small home segment priced between 3 to 8 million baht, primarily consisting of young customers looking to build homes with a foundation of modernity in every process, from design to construction and service. In this revolution, we aim to analyze the customer journey from sales, discussions for home design adjustments, contract signing, communication with government agencies, to home delivery, ensuring that the brand understands exactly what the new generation wants from a home building company, including preferred home designs and functional spaces.”

This year, every home built by Trendy Home will continue to focus on beautiful, modern designs at a reasonable price, with functional spaces that meet the needs of residents of all ages. The homes will be equipped with four innovations for a “Healthy Home” to ensure the well-being of every family member, including CAP+ for fresh air circulation, CP Design for pest-free living, Trendy Eldercare for the elderly, and Trendy Home Cooling for a comfortable living environment. Additionally, conveniences for the new generation will be included, such as EV Charger installations, Smart Home features, and pet-friendly designs, all through personalized services where home builders can customize their homes with the guidance of expert architects.

With a full-scale preparation to penetrate the small home market priced between 3 to 8 million baht in 2024, Trendy Home is aligning its strategies across all dimensions. The trend of building homes has shifted, with people increasingly considering locations that can accommodate work and business needs, allowing for the development of supplementary income opportunities to prevent unforeseen events similar to those experienced in the past. This has led to a preference for building homes in good locations rather than buying in housing estates or condominiums.

As a result, Trendy Home has set a target of 600 million baht in home building contracts this year. Despite challenges such as rising minimum wages, increasing construction material costs, and high household debt levels in Thailand, which have made financial institutions stricter in approving housing loans to prevent bad debts, these challenges have inadvertently positioned Trendy Home favorably. Customers are now more inclined to research and compare information before deciding on a home building company, leading them to choose reputable firms.

Trendy Home, a subsidiary of Landy Home, has been in the home building business for 35 years, with a registered capital of 200 million baht, and has completed over 1,000 homes under the Trendy Home brand. It offers a 20-year structural warranty and various other guarantees, making it a trusted choice for consumers in construction, service quality, material standards, and risk management during the building process, such as budget overruns, material quality changes due to price fluctuations, and unfinished projects, ensuring peace of mind for homeowners.

For more information, to follow promotions and special activities, or to view various home designs from Trendy Home, visit www.trendyhome.co.th and follow us on Facebook: Trendy Home by Landy Home, Instagram: trendyhomeofficial, or contact us via Line: @trendyhomeonline.