Lalin Property has announced its business plan for 2024, moving forward to expand its business into a National Property Company with plans to continuously open 8-12 new projects valued at over 7-8 billion baht to replace existing projects nearing completion and to expand into new potential locations. The company aims for sales and revenue recognition to grow from the previous year, setting sales at 6.55 billion baht and revenue recognition at 5.25 billion baht, with a land acquisition budget of 1.5 billion baht.

Mr. Chaiyanant Chakrakul, Chairman of the Executive Board of Lalin Property Public Company Limited (LALIN) stated that the Thai economy in 2024 is expected to grow by about 2.5% - 3.5%, but still faces high uncertainty from both domestic and international factors. The real estate sector this year is viewed as having positive factors, with interest rates stabilizing and likely to decrease in the second half of the year, which will be a crucial factor in helping consumers decide to purchase housing. The extension of government measures to reduce transfer fees and mortgage fees for residences priced below 3 million baht until the end of 2024, along with expected improvements in exports and tourism, as well as increased foreign direct investment, will help create jobs and stimulate economic circulation.

The company remains confident that the real estate market, especially the Real Demand market, can continue to thrive. The company will focus on business operations and expansion for sustainable growth in markets where it has expertise and a deep understanding of consumer behavior. In 2024, the company has allocated a budget of 1.5 billion baht for land purchases, with plans to open an additional 8-12 projects valued at 7-8 billion baht, and sales targets set at 6.55 billion baht and revenue recognition at 5.25 billion baht.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN) emphasized that this year, Lalin continues to stress the concept of conducting business for sustainable growth, considering environmental, social responsibility, and governance (ESG) principles. Additionally, the company is mindful of reducing environmental impacts and conserving electricity and water, minimizing greenhouse gas emissions, and using environmentally friendly construction materials to deliver products and services that enhance the quality of life and society, in line with the company's vision.

For the marketing plan in 2024, the company will continue to focus on customer-centric strategies through both Lifestyle Marketing and Experience Marketing, enhancing brand image through brand collaborations to attract new customer segments while meeting the needs of consumers across all target groups. Furthermore, the company will emphasize marketing through diverse digital channels to respond to current consumer behaviors, improving efficiency by utilizing Big Data for Customer Insights analysis. The company aims to become a real estate development organization operating under Agile Principles, using digital strategies as a key tool for transformation (Digital transformation). Additionally, the company prioritizes the housing market segment that represents Real Demand, focusing on developing products with Design Innovation and Smart & Flexible Functions, while continuing to incorporate the elegance of French architecture into the design of French Colonial Style homes, which is a significant feature of the company as the first to develop homes in this style in valuable locations at affordable prices, ensuring that products and services consistently meet consumer demands.

Regarding its financial status, the company maintains a strong financial position with a debt-to-equity ratio (D/E Ratio) of only 0.76, significantly lower than the industry average of 1.45. The company has utilized a variety of funding sources and has consistently managed financial risks prudently, earning the trust of financial institutions, including commercial banks and asset management companies, thus avoiding issues with funding sources. Recently, the company issued a 2-year bond with an interest rate of 3.80%, which received full subscription from investors amounting to 500 million baht.