Britania collaborates with Panasonic to deliver innovations for a beloved lifestyle, creating pure air with BRI AIR CRAFTING through the installation of the nanoe™X air purification system , the latest innovation from Panasonic in all common areas and every house in new projects, helping to inhibit the growth of bacteria, viruses, fungi, allergens, pollen, and PM 2.5 pollution while effectively maintaining moisture for hair and skin. This initiative is being piloted in four new projects: Britania Wongwaen-Thepharak, Britania Bangna-Thepharak, Grand Britania Wongwaen-Prachauthit, and Grand Britania Thawi Watthana.

Mr. Buranin Lapnakul Managing Director of Project Development at Britania Public Company Limited (BRI) stated that the company is committed to becoming a top-of-mind brand in the minds of consumers, delivering a new experience in creativity, care, and service that elevates the consumer experience through innovative living solutions under the B Smart strategy, driven by customer insights such as Home Automation by integrating technology for management through a mobile command system, enhancing security with digital door locks, IP cameras, and most recently, improving quality of life with pure air through BRI AIR CRAFTING using new technology from Panasonic.

“To instill confidence in homeowners and those considering purchasing a new residence, we have partnered with Panasonic to implement innovations that address air quality, utilizing products with nanoe™X technology that can inhibit the spread of various viruses, including SARS-CoV-2 (COVID-19), as well as PM 2.5 pollution, installed both inside the homes and in common areas. The pilot installations are in four projects: Britania Wongwaen-Thepharak, Britania Bangna-Thepharak, Grand Britania Wongwaen-Prachauthit, and Grand Britania Thawi Watthana, which are designed to meet the needs of residents with functions that align with daily living, promoting health for everyone in the family,” Mr. Buranin stated.

Mr. Hideki Kitazawa, Director of Sales and Marketing for HVAC Products at Panasonic Solutions (Thailand) Co., Ltd. revealed that it is well-known that we are currently facing air quality issues not only outdoors but also indoors, which is crucial for the health of residents. Panasonic is pleased that ‘Britania’ has chosen to use our ‘ceiling-mounted nanoe™X particle generator’ to manage air quality in their projects, aligning with Panasonic's commitment to developing technology and products that enhance the quality of life for people sustainably.

“We recognize that indoor air quality issues in enclosed spaces like buildings or homes can arise from the residents themselves, contributing to various pollutants, including viruses and bacteria. Additionally, uncontrolled humidity can lead to chronic health problems. The ceiling-mounted nanoe™X particle generator is a compact, low-energy product that can be easily installed, utilizing water molecule technology to inhibit viruses, bacteria, and unpleasant odors such as food, smoke, mold, waste, pollen, and various allergens effectively,” Mr. Kitazawa added.