Mr. Witakarn Chantawimon , Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Public Company Limited, discussed the company's performance in 2023, stating that recently the company has
set a new record once again with net sales (Net Presales) reaching 50.5 billion baht (as of December 18, 2023) especially due to the success of aggressively launching new projects throughout the year
and also being the largest launch in terms of number and value in the industry, totaling 56 new projects valued at over 76 billion baht, covering Bangkok, its suburbs,
and major cities comprehensively and in accordance with the established plan, with all projects receiving customer confidence and positive responses in every location.

The Key Factors contributing to the company's strong and continuous sales growth this year include 1. Low-rise projects including single houses, duplexes, and townhomes, which continue to be a major driver of sales through the development of new product formats that cater to every urban family insight, particularly the strength in outstanding space function design that surpasses the market, including large functional spaces, adaptable living areas, innovative common areas for a better quality of life in sustainable living, providing customers with options, especially the best price packages compared to competitors in the same location, and
2. Condominium projects guaranteeing the brand's position as the number one condominium brand for urban dwellers, with excellent responses from the launch of new condominiums such as RHYTHM Charan Nakhon Iconic, which received overwhelming customer response, achieving over 4 billion baht in sales within 2 days, closing sales at up to 80% of the entire project, including LIFE Phaholyothin-Ladprao, which exceeded 55% in sales.

In addition to the success in net sales (Net Presales), AP Thailand also concludes the year with a total of 11 prestigious awards at national, regional, and international levels, reaffirming excellence in every dimension including management success, far-sighted vision, readiness to cope with changing situations, product innovation development, and a commitment to driving the organization, economy, and Thai society towards delivering 'a good life that can be chosen' sustainably. Notable awards include CEO of the Year 2023, recognizing the outstanding leader in the real estate development business, Hall of Fame for being a trusted brand among consumers for a long time, Thailand’s Most Admired Brand, the number one real estate brand trusted by Thais, Thailand’s Most Admired Company, the most trusted real estate company, and the Excellence Award at the Asia Regional Level for Thailand’s Digital Experience of the Year awarded to AP NIGHT TO MEET YOU, the first and only digital service innovation that allows live chats about all real estate matters at night directly with real AP team members, not bots, as well as the Product of the Year Awards for two consecutive years, reinforcing the success of the leader in the single house business that understands life and meets consumer needs, among others.

AP will leverage these successes as a driving force in its work to develop real estate with new innovative formats that create differentiation in quality, usable space, convenience, and safety in living, to fulfill the grand vision of delivering a good life that can be chosen.

Stay updated on all new projects from AP, including single houses, townhomes, and condominiums throughout 2023 by clicking https://apth.ly/APNewHome2023

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