AP Thailand Unveils the Masterpiece of the Year: RHYTHM Charoennakhon Iconic Luxury Condo, the Only One Opposite ICONSIAM

Ms. Kamolthip Bumrungchatudom, Deputy Managing Director of the Condominium Business Division at AP Thailand Public Company Limited, stated that the company is committed to conducting business under the promise of delivering "a good life that can be chosen". They are moving forward with plans to reinforce their position as the number one leader in condominiums for urban dwellers through innovative product designs and services, alongside enhancing the quality of life that is complete with perfection. Today, AP Thailand is ready to launch the latest flagship condominium, the pride of the year, with “RHYTHM Charoennakhon Iconic”, a luxury condominium on a beautiful piece of land right in the heart of The Center of River CBD, directly opposite ICONSIAM and just 100 meters from BTS Charoennakhon. This project is a joint venture, the 23rd collaboration between AP Thailand Public Company Limited and Mitsubishi Estate Co., Ltd., with a project value of 5 billion baht and only 577 units available. The first opportunity to view the showrooms will be on November 25-26, featuring the SIMPLEX 1-Bedroom unit of 35 square meters starting at 5.6 million baht, the SIMPLEX 2-Bedroom unit of 95 square meters starting at 16 million baht, and the VERTIPLEX unit with a ceiling height of 4.45 meters starting at 9.5 million baht.

Throughout the past years, the success of the RHYTHM condominium brand has proven the trust and confidence of high-end customers. The brand's strength and distinct position lie in its meticulousness for a perfect life. Especially at the end of this year, 2023, with the launch of RHYTHM Charoennakhon Iconic as a highlight project, this marks a grand return after 4 years for the RHYTHM brand. This project is also one of the masterpieces celebrating the 10th anniversary of the joint venture between AP Thailand and Mitsubishi Estate, both companies are highly committed to creating and developing this project into the first and only Super Condominium in the country, emphasizing every detail that reflects the definition of RHYTHM is in the details, perfectly connecting the unique identity and lifestyle of customers. This project welcomes the demand for luxury condominiums, catering to both Thai and foreign customers.

RHYTHM Charoennakhon Iconic is the new luxury condominium, the best and only one in the Charoennakhon area, with the concept of BLUECHIP DESIGN RESIDENCE, presenting the pinnacle of design and living, meticulously attending to every detail through three superlative aspects:

1. SUPER RADIUS RHYTHM Charoennakhon Iconic is located in an excellent location in the heart of The Center of River CBD, right on Charoennakhon Road, opposite ICONSIAM, and just 100 meters from BTS Charoennakhon. This is the ultimate new condominium situated on a beautiful piece of land that is rare and continuously increasing in value, especially as one of the residences in a Global Destination near a world-class landmark shopping center just a few steps away, surrounded by growth amidst large luxury project investments, and can quickly connect to major business areas in Sathorn and Silom.
2. SUPER DESIGN In terms of design, this is the first time that inspiration from Japanese-Italian craftsmanship has been brought to create interior design works that embody uniqueness while supporting a superior lifestyle. AP has collaborated with the country's leading interior design firm, VAIR DESIGN, led by Ms. Benyapa Srisopon, designer and founder, who has decoded the lifestyle insights of high-end customers in the Charoennakhon area into detailed design work that balances tangible beauty and aesthetics, including the selection of specially designed furniture and quality materials, along with a central functional space that supports unique lifestyle experiences of over 1,360 square meters, such as a Lobby Lounge uniquely decorated with patterns reflecting the fluidity of water, perfectly combined with the use of custom-made decorative glass materials like Silk Pattern Glass and Crystal Symphony Craftsmanship, enhancing the iconic nature of every area with light dimension angles that change throughout the day. The Artistic Pavilion (28th floor) is a relaxation area on the Sky Facility, featuring a masterpiece of modern oversized art, along with specially designed lounge sofas that seamlessly connect private living with skyline views. Additionally, it includes special functions at The Grand Yacht Lounge (29th floor), a space that merges beauty with functionality to provide an extraordinary relaxation experience, highlighted by Italian Yacht design and connecting to the Private Club (29th floor), offering aesthetic relaxation amidst artworks and natural stone decorations, creating an Iconic Bar in a curved shape. The Sky Living Room (29th floor) is another area that supports both personal and group work, through the selection of timelessly valuable simplicity in furniture, and the Private Gym (29th floor) is equipped with top-brand exercise equipment, enhancing the charm of the space with unique graphic designs on large canvases.
3. SUPER ARCHITECTURE Another highlight is the outstanding elegance of the Iconic Design architecture, which is striking and powerful, poised to become a new landmark that captivates every gaze, especially the Sky Facilities on the 28th-29th floors, which divide indoor and outdoor functional spaces, blending privacy with maximum relaxation. The ultimate amenities include a River Hydro Pool, a saltwater swimming pool stretching over 40 meters, with views of the Chao Phraya River connecting to one of the most beautiful city skyline views from a panoramic high angle, with a separate Kids Pool designed distinctly from the adult deep end.

“In terms of the overall condominium market along major roads, Charoennakhon Road is considered a location with high demand potential for high-end customers, contrasting with the demand in the area. A study of the overall market over the past 7 years (2017 - Q2/2023) found that there are only 3 condominiums along major roads, totaling 1,755 units, with a total sales rate of 84%, leaving only 241 units available for sale in this area,” said Ms. Niyomaporn Tosanguan, Senior Director of Marketing and Sales for the Condominium Product Group at AP Thailand Public Company Limited.

RHYTHM Charoennakhon Iconic is a new luxury flagship condominium that gathers the best of everything in one place, on a land size of 4-0-86.4 rai, consisting of a 29-story residential building with 577 residential units and 60% parking (not including stacked parking). The selling prices start at approximately 5.6 million baht up to 30 million baht, with residential units starting from the 6th to the 27th floors, offering a variety of new unit types to support superior living for every lifestyle, including (1) SIMPLEX units starting from the 6th to the 22nd floors, with usable areas ranging from 35 to 130 square meters, including 1-Bedroom, 1-Bedroom Plus, 2-Bedroom 2 Bathroom, and 3-Bedroom 3 Bathroom units starting at 5.6 million baht. (2) VERTIPLEX Double Volume units with a height of 4.45 meters starting from the 23rd to the 27th floors, starting at 9.5 million baht.

“RHYTHM Charoennakhon Iconic stands out with its project location, excellent design, unique project identity, the use of quality materials, and the utmost attention to detail in common areas and residential units, aiming to be a residence in the heart of The Center of River – CBD that will make every moment of the residents happy and truly enhance their quality of life. The company is confident that RHYTHM Charoennakhon Iconic will become a new Iconic Landmark and the ultimate highlight condominium that AP Thailand and Mitsubishi Estate are ready to officially launch for sale in the final stretch of the year, which will immediately attract interest from customers in the Charoennakhon area,” concluded Ms. Niyomaporn.

RHYTHM Charoennakhon Iconic is a new luxury condominium located on Charoennakhon Road, on a rare piece of land in the heart of The Center of River CBD, directly opposite ICONSIAM and just 100 meters from BTS Charoennakhon. It is the only one in the area, complete with the best in design and living, meticulously attending to every detail. Showrooms featuring special Hospitality Design will be open for viewing on November 25-26. Customers who register in advance will receive an additional discount of up to 300,000 baht. The SIMPLEX 1-Bedroom unit of 35 square meters starts at 5.6 million baht, and the VERTIPLEX unit with a ceiling height of 4.45 meters starts at 9.5 million baht, with prices starting at 159,000 baht per square meter at https://apth.ly/rhythm-iconic or call 1623.