Nawarang Asset is running a special year-end campaign for the Na Riva Charoen Nakhon project, which has been completed and is set to be handed over to customers in early next year, offering discounts of up to 500,000 Baht and covering all transfer fees. The company expects to achieve over 80% sales, contributing to a total sales target of 900 million Baht for the year 2023. They are also moving forward with a new project in the Hua Lamphong-Sam Yan area, valued at 200 million Baht, targeting the heart of the business district as they enter 2024, featuring only 4 units available.

Mr. Apiphu Phromyothi, CEO of Nawarang Asset Co., Ltd., a real estate developer that designs projects to meet the needs of residents, revealed the progress of the Na Riva Charoen Nakhon project, stating that construction has been fully completed and ownership transfer to customers is scheduled for early 2024 as planned. The Na Riva Charoen Nakhon project has a total value of approximately 1,300 million Baht, featuring a 29-story high-rise condominium with 253 residential units, distinguished by its privacy with only 13 units per floor. Currently, the Na Riva Charoen Nakhon project has achieved over 70% sales.

To celebrate the completion of the construction, the company is launching a significant marketing campaign at the end of this year, allowing customers to choose units at special prices, such as Loft 1-bedroom units starting at just 4.99 million Baht, along with a maximum discount of 500,000 Baht and covering all transfer fees to help alleviate the financial burden on customers regarding ownership transfer costs. "To celebrate the success of the Na Riva Charoen Nakhon project, which has been completed as planned, we are offering this year-end campaign for customers to purchase units at great prices, with discounts up to 500,000 Baht and free transfer fees. The project is ready for handover early next year," Mr. Apiphu stated, adding that the marketing campaign is expected to receive a positive response from customers, especially those looking to purchase completed units and those planning to move in early next year. The company anticipates that this marketing campaign will push total sales for the project to over 80%, contributing to the company's total sales target of approximately 900 million Baht for the year.

Mr. Apiphu further stated that due to the success of the business plan in 2023, which included the launch of the Na Vira Ram Inthra project valued at 550 million Baht and other ongoing sales projects, the company plans to continue expanding in the real estate market in 2024. They are preparing to launch a new project in the first quarter of 2024, featuring luxury modern classic townhomes in the Hua Lamphong-Sam Yan area, with the unique aspect of having only 4 units available.

The luxury townhome project is situated on a 197 square wah plot, valued at 200 million Baht, featuring modern classic architecture with 4.5 stories and 4 units priced approximately 40-50 million Baht each. This is the first project of 2024 targeting customers looking for homes in the city center, close to Sam Yan, Yaowarat, Chulalongkorn University, and leading schools such as Assumption College and Bangkok Christian College, as well as Chulalongkorn Hospital and BNH Hospital, with convenient access via Rama IV Road, Silom, Si Phraya, and expressways.

"The Hua Lamphong-Sam Yan luxury townhome project is expected to launch in the first quarter of next year, and the company anticipates a positive response from customers looking for homes in the city center, especially near important business districts like Hua Lamphong-Sam Yan, which can easily connect to major business areas in Bangkok. Although it is located in the city center, the project offers high privacy and tranquility, with only 4 units available. Currently, land in such locations is becoming increasingly difficult to develop residential projects, and land prices continue to rise," Mr. Apiphu stated.

Regarding the direction of the real estate business in 2024, Mr. Apiphu believes there are still opportunities for continuous growth, as housing remains a necessary factor. This keeps the market in demand for purchases. The company focuses on targeting potential customer segments, particularly those looking to buy for actual residence, with purchasing power in the middle to upper class, who are less affected by economic conditions, purchasing power, or various negative factors. Additionally, the company's policy emphasizes developing projects that genuinely meet customer needs, with market research and unique project designs, which have consistently received positive responses from customers.