Ms. Somsakool Limsoothapan, Deputy Managing Director of Business Development and Asset Management at Plus Property Co., Ltd. stated, "Phuket is one of Thailand's World-Class provinces and has received support from the government, which plans to promote Phuket as a model city or a Smart City. Additionally, Phuket is a suitable real estate market for both long-term living and short-term vacationing. The current economic situation in Phuket is benefiting from the recovery of the tourism industry, signaling a resurgence in demand from both Thai and foreign investors, particularly high-net-worth individuals who are likely to invest in real estate projects due to attractive long-term returns."

Many real estate development companies are showing interest and launching new projects, especially Pool Villas in the Cherng Talay area, which is located on the western side of Phuket. The new supply in 2023 has increased by as much as 96% in the Cherng Talay zone compared to other areas of Phuket. Cherng Talay is considered a prime location that is very popular due to its appeal in various dimensions. To make a clear comparison, the Cherng Talay zone is akin to the early Sukhumvit Road in Bangkok, regarded as a new urban area and a lifestyle hub with comprehensive amenities, including large shopping malls, international schools, and hospitals. In the future, several new international schools and large hospitals are set to open in this area.

Moreover, Phuket has plans for numerous new infrastructure developments, such as the New City Expressway project connecting to Koh Kaew and Kathu, the Kathu-Patong Expressway, a light rail mass transit system, and a large pier project to support cargo transport, along with the expansion of Phuket Airport to accommodate the increasing number of tourists each year. These development plans highlight Phuket's potential, making it attractive for foreign clients looking for both short-term and long-term residences, particularly Russians and Europeans seeking to escape cold weather, who now represent 50-60% of all clients, up from just 15-20% before the pandemic."

Plus Property is a company with expertise in the area, boasting 16 years of experience in Phuket, having started managing projects in the province since:

  • 2007: Began with Brokerage and PLUS Sole Agent for projects in Phuket.
  • 2011: Took over sales management for Sansiri Public Company Limited.
  • 2013: Launched Rental for the Holidays, managing stocks of condos, houses, and villas for rent in Phuket, Pattaya, and Hua Hin.
  • 2022: PLUS Sole Agent expanded its client base to the Luxury Pool Villa segment, starting sales in the Cherng Talay area for local developers, including Sansiri Public Company Limited.

In managing the sales of Pool Villa projects, the team conducted thorough research and found that between 2022 and 2023, over 1,200 new Pool Villas entered the market, representing a 185% increase from 2021. Demand for both purchase and long-term rental has grown by 142% and continues to trend upward. Additionally, the Plus team emphasizes a customer-centric approach, leading to a deep understanding of both investor clients and those seeking to reside. Plus has identified that these foreign clients are interested in purchasing villas in Phuket as second homes, with most not residing permanently in Thailand. This insight has led to the creation of a new business opportunity, launching the Villa Management service, initially targeting villa owners in Phuket, offering four types of services:

  • Property Care Elite: Comprehensive property management, including sourcing housekeepers, security, pool cleaning, garden maintenance, scheduling equipment maintenance, and generating income by finding tenants for villa owners, with service fees based on villa type.
  • Property Care On-Demand: Property management based on the owner's needs, allowing flexibility in service usage.
  • Living Solution: Services for a more convenient lifestyle, such as moving in/out, handling deliveries or mail, and providing security personnel.
  • Immigration: Simplifying documentation processes for foreign tenants.

Next year, Plus Property Brokerage aims to enhance its operations with the new Villa Management business in 2024, targeting a growth rate of approximately 30% from the revenue goals set for 2023. The management strategy is based on the concept of Year of Customer: Your Partner in Property Success, focusing on understanding customer needs. Plus will curate quality units from various companies across the country, including condominiums, houses, and pool villas for sale and rent, totaling over 10,000 units, allowing clients to choose products that best meet their needs. Interested clients can contact for more information at 02 688 7555 or www.plus.co.th