Sangchai Group is expanding its tool business by launching 'WORKPRO', a leading hand tools brand from the United States and the second largest manufacturer in the world. The brand is packed with innovations to enhance usability, offering a comprehensive range of over 2,200 SKUs across 7 major categories and 2 series, Red & Blue, catering to both general users and professional tradespeople. Distribution will begin at the end of this year, with plans to support both existing and new partners through branding, media, and trade shows, aiming to achieve sales of 100 million in 2024.

Mr. Sitthiphat Assavanivet, Director of Strategy and Organizational Development at Sangchai Group revealed that the business expansion strategy of 'Sangchai Group' will take a horizontal approach. The company already has a strong presence in cooling and electrical equipment, collaborating with manufacturers, contractors, and dealers in the refrigeration and electrical equipment spare parts market, which has led us to see opportunities in expanding into the hand tools sector.

Starting with partnerships with leading manufacturers in the market, the company aims to enhance the comprehensive service for tradespeople who are our customers. Additionally, the company has expanded its distribution channels to over 200 hardware and construction material stores nationwide, creating a network that covers all distribution channels across various industrial sectors.

At the end of 2023, Sangchai Group will also launch another leading hand tools brand from the United States, 'WORKPRO', which will strengthen the company's business by being the exclusive distributor in Thailand, offering 7 categories with over 2,200 SKUs that meet all tradespeople's needs, including professional trades, project work, and general DIY use.

“WORKPRO is a brand from the second largest tool manufacturer in the world in terms of production capacity. The company has extensive experience in OEM production for many leading brands, providing it with knowledge in design, manufacturing, and testing that meets international standards. The production process is efficient, with over 21 factories worldwide covering more than 15 million square feet in the United States, Europe, China, and Southeast Asia, featuring top-tier testing facilities from over 5 research and development centers in the region. Before launching the WORKPRO brand, the company developed its own innovations and patents, achieving success with leading retailers in the United States, including Walmart and Lowe’s, as well as being recognized as a Top Brand on Amazon's online platform.”

Currently, WORKPRO is recognized as a quality tool brand among users in the United States, Europe, and worldwide, thanks to its innovative features that enhance usability, reduce effort, and increase productivity. WORKPRO hand tools are categorized into 7 main groups: 1. Hand tools such as pliers and screwdrivers 2. Measuring tools like tape measures and levels 3. Electrical tools such as wire strippers and insulated tools 4. Gardening tools like pruners and shovels 5. Safety equipment like hard hats and gloves 6. Tool storage solutions like bags and boxes 7. Construction tools like trowels and paintbrushes.

Mr. Sitthiphat further stated that Sangchai Group will distribute WORKPRO, divided into 2 series: WORKPRO Red for general users and WORKPRO Blue for professional tradespeople, highlighting the innovations that stem from continuous investment in product development. Additionally, the extensive product line of WORKPRO has become a key strength that builds brand confidence and enhances competitiveness against other market players.

“From late 2023 to early 2024, the company will begin distributing WORKPRO through various channels nationwide, including modern trade stores, leading department stores, hardware stores, and construction supply shops. Sangchai Group will also support distribution with both existing and new partners in branding, sales media for offline and online channels, and participation in various trade shows.”

Currently, Sangchai Group operates in 7 business segments: HVAC Solutions, Refrigeration, Building Control, Power Distribution, Data Center Infrastructure, Home Appliances, and Tools, which is a growing segment. The company is a top 10 distributor for the Milwaukee brand, serving premium trades and project customers, and has seen increased sales for the SKIL brand compared to the previous year.

“In 2023, Sangchai Group has seen overall growth of over 15%, with total sales exceeding 3 billion baht, broken down into 30% for air conditioning parts, 25% for refrigeration, 20% for building and electrical systems, 10% for home appliances, and the remainder from new business segments like data centers and tools.

The introduction of WORKPRO hand tools will help fill the hand tools market segment, which the company sees as having high potential and continuous growth. The company aims to achieve sales of 100 million for the WORKPRO brand in 2024, driving growth in the hand tools segment as well,” Mr. Sitthiphat concluded.

Those interested in WORKPRO can inquire for more details at 02-446-5665 or visit www.workprotoolsthailand.com, and follow updates at http://www.facebook.com/workprotoolsthailand.