Reinforcing its unstoppable momentum as the “market leader in condos” in Thailand, Origin Property Public Company Limited or ORI, a comprehensive real estate development company led by the prominent figure Peeraphong Jaroonaek, continues to earn consumer trust. Recently, it achieved sales of 19.08 billion baht in the first half of 2023, ranking first in the condominium real estate market this year.

The top-selling condominium projects in the first half of this year include Origin Place Phetkasem, The Origin Centre Phuket, So Origin Siriraj, and The Origin Campus Khonkaen, contributing to continuous overall sales growth.

Condo Brands Captivating Every Generation

Peeraphong noted that the sales in the first half revealed three strong brands that dominated this time: Origin Place, an upper-class condominium brand with uniquely designed rooms and common areas targeting Gen Y and investors; SO ORIGIN, a high-end condominium brand with distinctive Duo Space design located near the BTS for Gen Y and Gen X; and The Origin, a top brand favored by Gen Z and first-jobbers.

“This year marks our first venture into new provinces beyond Bangkok and the surrounding areas, as well as the EEC, yet Origin continues to receive positive responses in Khon Kaen and Phuket. We focus on locations and functions that meet the needs of the new generation, using the Origin brand as our flagship in expanding to provincial cities,” Peeraphong stated.

Three Strong Strategies for Becoming a Top Condo Brand

When asked about the reasons why Origin Property's condominiums continue to win consumer hearts, Peeraphong believes that in-depth research into insights to understand and visualize every journey of consumers across all locations and generations, including aspects of location, function, and service, is crucial.

1. Coverage of Potential Locations

Origin Property continues to establish itself in strategic locations near BTS stations, currently covering all six lines: the Green Line extension, Blue Line, Red Line, Yellow Line, and future lines such as the Pink and Orange Lines.

In new provinces, the focus is on accessing key cities with distinct characteristics, such as Phuket, a popular tourist destination for international visitors, and Khon Kaen, the economic hub of the Northeast with Khon Kaen University, a leading educational institution in the country, resulting in high demand for housing.

2. Practical Functions

Practical functions that meet the needs of residents are at the heart of the design in every residential project, which is another reason why Origin Property's condominiums feature outstanding layouts that are flexible and cater to all residents' needs. For instance, the Duo Space with a ceiling height of 4.2 meters is one of the most popular features, as it addresses the needs of urban dwellers who want to live in a condominium near the BTS but require more usable space.

Similarly, the Pet Lover Condo is designed with materials and functions that allow both people and pets to coexist harmoniously, featuring SPC Click Lock pet-friendly flooring, heat and scratch-resistant Melamine Films furniture, and common areas for pets such as Cat Club, Dog Yard, Walking Track, Pet Park, and pet care services within the project, aligning with the current trend of Pet Humanization where pets are treated as family members, resulting in excellent responses from pet lovers.

3. Customer-Centric Services

In addition to quality condominiums, Origin Property places equal importance on Super Living Service, which develops various services to enhance the lifestyle of residents throughout their life cycle, including property management, buying-selling-leasing brokerage services, comprehensive interior decoration services, and pet services such as Petto Care, which provides pet clinic services.

“Our success this time confirms that we are on the right path, but we will not stop searching for the unmet needs of consumers that still exist, ensuring that Origin Property remains a housing brand that captures the hearts of people of all ages, keeping up with changing demands today and in the future,” Peeraphong emphasized.

As for Origin Property Public Company Limited or ORI, it has a diverse business structure consisting of:
1. Residential Development Business - developing condominiums and housing projects, with 140 projects completed (as of Q2 2023), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 211.301 billion baht. 2. Recurring Income Business - such as hotels, serviced apartments, and retail. 3. Service Business - including resident services, property management, real estate brokerage, and real estate consulting. 4. Long-term Mega Trends Business - new business groups with long-term growth potential, such as logistics, healthcare, energy, finance, entertainment, etc., to enhance the quality of life for consumers comprehensively.