Britania has partnered with Primo Service Solutions to introduce a new attentive service called Britania Craft Services, providing comprehensive home care for new customers across all locations and brands of single-family homes, duplexes, and townhomes, free for up to 3 years from the day of moving in. This initiative is based on Customer Insight and features a three-dimensional service model focusing on cleanliness, safety, and convenience, including cleaning services, maintenance, and gardening. New customers who purchase and transfer ownership starting this September will benefit from these services, with plans to continuously expand new offerings, aiming for Lifetime Care to support consumers throughout their residency via the Britania Connect app.

Mr. Surin Sahachartphokanan, CEO of Britania Public Company Limited (BRI), a developer of residential projects under the concept of “CRAFT a life you love,” stated that the company has collaborated with Primo Service Solutions Public Company Limited (PRI), a leader in modern comprehensive real estate services, to launch the exclusive “Britania Craft Services.” This meticulous home care service is provided by a professional team to offer convenience to buyers of single-family homes, duplexes, and townhomes across all brands, including Belgravia, Grand Britania, Britania, and Brighton, at no cost for up to 3 years. This reinforces the Crafted Experience concept, elevating after-sales service standards beyond just housing, aiming to become a top-of-mind brand in the eyes of consumers.

Britania Craft Services has carefully selected crafted services to address customer pain points that reflect the true needs of residents, ensuring a comprehensive lifestyle support for all generations across three dimensions:
1. Hygiene Service: Maintaining cleanliness for the well-being of every family member with quality products, including cleaning services, ozone disinfection, and professional air conditioning cleaning.
2. Safety Service: Ensuring confidence and safety at all times with checks on electrical systems, light bulbs, wiring connections, and plumbing systems, including faucets and water pumps.
3. Convenience Service: Creating a comfortable and pleasant living environment without the hassle of self-maintenance, such as gardening services that include fertilizing, soil aeration, mowing, and maintaining beautiful shrubs daily.

Mr. Surin further stated that Britania is committed to becoming a top-of-mind brand in the minds of consumers. The company pays attention to every detail, analyzes customer insights, addresses pain points, and offers services that resonate with customers, providing convenience and peace of mind with various household tasks through “Britania Craft Services.” This service includes cleaning, gardening, and maintenance, allowing customers to spend more time living the life they love with their families. The company is dedicated to understanding customer needs deeply across all segments while instilling a Craft Mindset in all Britania team members who undergo thorough training to ensure meticulousness in every service, creating an excellent Crafted Experience for consumers from before to after moving in, enhancing the emotional connection between consumers and the brand.

“Deciding to buy a home is akin to the trust that consumers place in us. Therefore, we are committed to repaying that trust by delivering happiness through care for residents throughout their stay, or Lifetime Care within the project. Britania does not only focus on delivering quality homes but also considers the life of residents after moving in, which will last for many years. We strive to connect every need and design service packages that resonate with residents and are practical. We believe that Britania Craft Services will be a new dimension that enhances the value and quality of life for Britania residents, and we will continue to deliver services that meet the needs of Lifetime Service through the Britania Connect app,” Mr. Surin stated.

Ms. Jatuporn Wilai Kaew, CEO of Primo Service Solutions Public Company Limited (PRI), a leader in modern comprehensive real estate services, stated that the company has leveraged over 12 years of expertise in providing real estate services that cover everything from before to after moving in, currently trusted by over 40,000 families, to develop and enhance Britania Craft Services, an exclusive service designed to meet housing needs, with a professional team to facilitate comfort for Britania residents.

“We have assembled a team of experts from various fields, including engineering, cleaning staff, and gardening teams, all trained and certified to international standards ISO9001:2015, aiming for sustainable service based on sustainability principles to ensure that we are ready to act as Happy Makers, creating happiness and comfort in the residences of every Britania family,” Ms. Jatuporn stated.

As for Britania Public Company Limited (BRI), it is a developer of residential projects under the concept of CRAFT a life you love, focusing on creating the best life possible. The company develops single-family homes, new series homes, and townhomes covering all consumer segments under four main brands:
1. Belgravia: Luxury single-family homes priced between 20-50 million THB.
2. Grand Britania: High-end single-family and duplex homes priced between 8-20 million THB.
3. Britania: Mid-end single-family homes, duplexes, and townhomes priced between 4-8 million THB.
4. Brighton: Entry-level duplexes and townhomes priced between 2.5-4 million THB.
As of the end of Q2 2023, the company has developed a total of 34 projects, with a cumulative project value of 41,456 million THB.