Major Development Public Company Limited is a leader in luxury real estate and pet-friendly condominium development, venturing into a new portfolio called Subtle Luxury Collection for the first time with the new brand ‘10 & Only’, an ultra-luxury single-family home project. The project is valued at 1.1 billion baht with only 10 units available, emphasizing the Craft & Quality concept to create sustainable living spaces that cater to diverse lifestyles. It showcases the Barcelona Pavilion concept, reflecting a distinctive identity while offering a very exclusive lifestyle with a Duplex Supercar Lounge, a luxurious two-story garage that seamlessly connects indoor and outdoor functions.

Ms. Phetlada Poovoralak, CEO of Major Development Public Company Limited, stated, “Currently, the behavior of Thai homebuyers has changed, especially in the luxury single-family home segment, which emphasizes the Craft and Quality of materials and construction. Another important aspect is that the home's functions must meet lifestyle needs. Major Development focuses on the fundamentals of every project, which is Crafting Lifescape to Excellence, emphasizing the transmission of exquisite craftsmanship into every detail, ensuring customers' confidence in quality, construction standards, and selected materials (Best-in-class) and designs that maintain aesthetic value under the definition of Timeless Design. This allows us to meet the specific needs of niche markets effectively, resulting in positive responses to several of our projects, such as the Malton Gates in Bangkok Krungthep, Malton Private Residence in Sukhumvit 31, and Ari, among others. Additionally, this year, the company has set an important strategy, which is to Diversify Revenue to balance the proportions of core business types by increasing the development of horizontal projects, leading the company to decide to expand its portfolio of single-family homes to meet the needs of luxury customers with unique lifestyles under the new portfolio called Major’s Subtle Luxury Collection, launching the new brand ‘10 & Only’ (Ten & Only), an ultra-luxury single-family home brand, starting with the first project 10 & Only Pattanakarn 20, valued at 1.1 billion baht on the first land plot in Soi Pattanakarn 20.”

The reason Major focuses on developing in high-potential areas like ‘Pattanakarn’ is due to three factors that benefit and can meet the residential and lifestyle needs of customers in multiple dimensions, such as transportation routes, which serve as a connection point for two electric train lines, including the Yellow Line and the Airport Rail Link, and can also connect to the Chalong Rat Expressway and Si Rat Expressway, the motorway, and the outer ring road, as well as Suvarnabhumi Airport. Potential location with a trend of increasing land value, as evidenced by the assessed land prices along Pattanakarn Road rising by 7-15% annually. Connecting lifestyle communities can link to important business and lifestyle areas, both in Sukhumvit and Rama 9, close to shopping malls and lifestyle hubs, schools, international schools, and numerous hospitals.

Ms. Phetlada continued, “The 10 & Only Pattanakarn 20 project is an ultra-luxury single-family home project located at Pattanakarn 20, valued at 1.1 billion baht, with prices ranging from 80-130 million baht, covering an area of approximately 4-0-63 rai, with only 10 units developed. It is one of the projects that clearly conveys the Brand Philosophy with the MAJOR Craft & Quality concept, featuring modern residences that fit every era and a very exclusive offering available only to residents of this brand. The project's unique identity, distinct from other brands, serves as a Unique Selling Point aimed at a specific customer group, which is the ‘Duplex Supercar Lounge’. This design concept stems from customer desires for simplicity and modernity. The overall Garage will be in a Modern style, featuring a lift to showcase cars on the second floor, seamlessly connecting the functions between the Garage and the home. The first floor will serve as a Garage Living Room, catering to car enthusiasts for relaxation while caring for their beloved vehicles, akin to family members. The second floor will focus on design as a multifunctional Personal Showroom, providing space for residents to incorporate their preferred lifestyles, such as a home theater, fitness room, or gathering space.”

“Currently, customers interested in purchasing ultra-luxury homes do not only consider location or price but also decide based on the design concept and functional usability that meets all dimensions of family living. Customers are willing to invest in developed housing projects to alleviate the challenges of building their own homes. This trend pushes developers to innovate products that can comprehensively meet the needs of this customer segment.”

The 10 & Only Pattanakarn 20 project aims to develop unique residences that provide the highest privacy for residents, with only 10 units developed, divided into three styles: Marrone houses with a usable area of 638 square meters, Carbone houses with a usable area of 956 square meters, and Blu Notte houses with a usable area of 962 square meters, designed with inspiration from the Barcelona Pavilion style, characterized by Timeless Design that offers timeless beauty. The aesthetics draw from world-class architectural masterpieces, reflecting a serene elegance with simple, straightforward lines, integrating design details derived from classic architecture, showcased through the proportions of the buildings and the arrangement of openings, along with designs and functionalities that fulfill perfect living in every dimension, enhancing the aesthetic experience of living and joy every day, alongside the design of green spaces in a Modern Tropical style under the concept of Escape to Nature, surrounded by air-purifying plants and pet-friendly safety. For the interior, the Ultra-Modern Design emphasizes creating functions that can be customized according to residents' needs, along with various innovations such as a cooling home system, dust-free home, home automation, EV Charger support, auto parking, and private swimming pools with fresh water systems in every unit.

The company continues to emphasize important construction standards with careful selection of every piece of non-toxic material that is friendly to both residents and pets, reinforcing the pet family function from within the home to the surrounding greenery. Furthermore, it offers Major Concierge and Major Prestige, luxurious services that provide convenience 24/7.

“The 10 & Only Pattanakarn 20 project is developed with the intention of meeting the lifestyle needs of residents with a unique character, with a focus on the MAJOR Craft & Quality standard, ensuring that residents feel confident, secure, and proud that their home can meet their needs and reflect their identity in the best way possible. The 10 & Only Pattanakarn 20 project will begin development in the fourth quarter of this year, and interested parties can schedule to receive special privileges starting in August 2023. For more information, please contact via LINE @majordevelpment or https://bit.ly/3JWdU2W,” Ms. Phetlada concluded.