SC Asset celebrates its 20th anniversary in collaboration with The Cloud, creating the 'SC House Blend' space to invite everyone to discover their perfect coffee blend for a great morning at Thailand Coffee Fest 2023, continuing the concept of Good Coffee for Everyone for the third consecutive year after last year's overwhelming popularity. We believe that starting a new day with good coffee enhances the experience of living at home.

Ms. Chomchada Kuladilok, Head of Brand Strategy and Corporate Communication at SC Asset Corporation (Public) stated that for SC, our important mission is to create good mornings, or For Good Mornings. For many people, a good morning means waking up to enjoy a nice cup of coffee before heading out to tackle life's important matters. This is an atmosphere we want to associate with the SC brand. We find that most attendees at this event are serious about creating a pleasant atmosphere for coffee drinking. Therefore, we hope to present the SC brand as a provider of good morning experiences through the design of homes and condos, allowing people to remember that participating in SC activities brings them joy, along with a special blend of coffee that reflects their identity and a souvenir to take home, while also experiencing their favorite coffee-drinking spots. We hope that in the future, when they consider buying a home, they will think of us first.

This year, SC, in collaboration with The Cloud, the event organizer, and Prida Coffee Roasters from Lampang, which focuses on developing the quality of Thai coffee and continuously driving the industry, has designed special activities within the booth under the concept of 'SC House Blend' to invite everyone to discover their perfect coffee blend for a great morning. We are excited to present six special coffee blends that reflect the diverse identities of coffee lovers. Everyone participating in the activities will enjoy fun tests, including aroma and tasting, to find the coffee that suits their favorite drinking spot at home and take home their personalized blend as a souvenir.

The booth is divided into different zones with various functions, including: Coffee Yard, a central area where everyone can explore which 'Blend' represents them the most. Afterward, they will receive coffee from other rooms prepared by the team.

Living Room will feature an 'AI Photobooth that grows together, a special photo booth using AI technology to create images of your face from childhood to your future, Bedroom will have artists design sunflowers based on your character, Pantry Area for café enthusiasts who love exploring coffee experiences. This time, SC brings the atmosphere of Groundwork Café located in YANH Ratchawat Hotel, one of the chic projects that just launched earlier in 2023 to the Pantry Area, offering various coffee blends to taste at leisure. If you enjoy it, you can fully experience Groundwork Café at Ratchawat, Nakhon Chai Si Road. Finally, Outdoor Garden, a stylish photo spot decorated with characters from SC Asset's new animation and a field of bright sunflowers, symbolizes SC Asset's identity as a sunflower and customers as sunlight, reflecting the joy and happiness that sunflowers feel when they meet sunlight, similar to SC Asset's mindset in providing service with heartfelt care at all times.

Join us at “SC HOUSE BLEND” from SC Asset at Thailand Coffee Fest 2023, the largest coffee festival for coffee lovers in Southeast Asia, from July 13-16 at Impact Exhibition Hall 5-8, Muang Thong Thani. Follow updates and details of daily activities at www.scasset.com or call 1749.