CHIC has announced its business direction for Q2/66, continuing to grow by bidding for both horizontal and vertical projects, aiming to secure a backlog of 116 million baht. The company emphasizes a strategy of developing diverse products, focusing on innovation, distinctive design, and functionality to meet every lifestyle. Alongside this, CHIC is enhancing its online and offline sales channels, organizing promotions to stimulate sales, and driving overall revenue growth in line with targets. For Q1/66, the company reported total revenue of 150 million baht and a profit of 0.79 million baht.

Mr. Kitcha Patmasathian, Managing Director of Chic Republic Public Company Limited, or “CHIC”, a distributor of furniture, home decor, household items, mattresses, and bedding in a large single-store format under the main brands “Chic Republic” (CHIC) and “RINA HEY”, as well as imported products under the brand “Ashley”, revealed that the business outlook for Q2/2566 is improving due to the recovering economy and tourism sector, which boosts consumer confidence and drives domestic spending, leading to increased demand for furniture and home decor.

The company focuses on a strategy of developing new products manufactured domestically, as well as sourcing quality furniture for sale to create diversity. This includes environmentally friendly furniture and health-oriented products, highlighting innovative furniture with comprehensive design and functionality. Additionally, the company is improving its logistics management for better efficiency. CHIC is also sourcing brands with potential to meet the behaviors of consumers across all lifestyles. Recently, the company partnered to launch the “Serta” mattress brand, recognized as one of the best mattress manufacturers in the world, available both in-store and online. Furthermore, the company emphasizes an ESG (Environmental, Social, and Governance) strategy, collaborating with PTBI to recycle plastics into furniture, providing consumers with sustainable options. The Ashley brand also utilizes reclaimed wood in furniture production, reflecting the company's commitment to environmental policies and sustainable growth.

Moreover, the company continues to bid for horizontal and vertical projects, currently holding a backlog of approximately 116 million baht. It is also expanding its customer base to include hotels and hospitals that show potential for continuous growth. Additionally, real estate operators and homeowners are increasingly utilizing comprehensive interior design services (turnkey), and event organizers and developers are showing interest in furniture decoration services and props by professional stylists, positively impacting the “Chic Rent In Style” business.

In addition, the company is enhancing its online sales channels to reach target audiences nationwide, facilitating customer access and creating a competitive advantage. The potential for online channels is seen as having significant growth opportunities, reflected in the increasing sales through these channels. The company is accelerating the development of diverse products for online sales to meet customer demands comprehensively.

Regarding the rental space service business, the company focuses on strategies to optimize space management by allocating rental areas for shops, supermarkets, and pet shops that align with target lifestyles and customer groups, driving more recurring income for the company and contributing to overall revenue growth as planned.

For Q1/2566, the company reported total revenue of 150 million baht, a decrease from 218 million baht in the same period last year, with a net profit of 0.79 million baht, down from 15 million baht in the previous year.