ERA (Thailand) is the first real estate franchise network in Thailand, managed by Mr. Woradet Siwthachanon, CEO of ERA Holding (Thailand). The company has been pioneering the real estate sales profession in Thailand since 1993 and is currently celebrating its 30th anniversary. On this occasion, ERA Thailand becomes the first company to integrate artificial intelligence (AI) and the renowned ChatGPT into its real estate sales operations. This initiative aims to support member companies and sales agents in providing rapid customer service, especially as there is a significant number of clients looking to sell properties. To ensure quality service, ERA has incorporated ChatGPT and AI to enhance the efficiency of its team. Currently, ERA is continuously expanding its sales agents and branches to provide comprehensive services across all areas. This program is supported by ERA Asia Pacific and was launched on June 12, 2023.

Some examples of communication templates available under Advanced Guided Creation

Starting from June 2023, ERA Asia Pacific will utilize AI technology, which operates through a web application, as a tool for real estate transactions in regional offices across various countries, including Cambodia, China, Indonesia, Japan, Laos, Malaysia, South Korea, Taiwan, Thailand, and Vietnam. Training on how to use this technology will be provided, along with various support to ensure that sales agents can work effectively by integrating this into existing Prop Tech tools.

ERA Asia Pacific has launched AI LAB to align with ERA's annual theme “Enrich Lives, Embrace Tech,” allowing agents to utilize technology that benefits customers, particularly in engineering aspects related to high-quality AI that can mimic human voice, enabling agents to deliver a more effective and superior real estate transaction experience.

Marcus Chu, CEO of ERA Singapore, ERA Asia Pacific & APAC Realty, stated, “In the next phase, we will integrate AI with existing technologies. AI will enhance our agents' capabilities to work as efficiently as possible, allowing them to work faster and better.” By launching our AI Prop Tech tools to member companies in the Asia-Pacific region of ERA, we can leverage collaboration to drive further growth and success throughout the region.

With increasing competition in the real estate industry, Marcus Chu firmly believes that Prop Tech innovation is the way forward. “Technology is crucial for competition,” which is why we continually strive to advance our digital solutions. With Prop Tech innovation, ERA agents will not only adapt to rapidly changing market conditions but also succeed as leaders in this business with a forward-looking perspective. This will strengthen ERA agents.
“We are constantly evolving in business,” Mr. Marcus said.

An example of a guided listing being generated

Over 23,000 ERA agents across the Asia-Pacific can leverage AI-driven automation to access two key features.

Guided Creation and Advanced to enhance content and messaging.

Guided Creation is an efficient and user-friendly platform that simplifies content creation, management, and customer engagement.

Content Management and Communication and Engagement will facilitate agents in creating content appropriately and more quickly.

Content Management will enable agents to better control how they communicate with customers, allowing them to set the AI's tone, length, and structure of messages, improving tools for SEO ranking and summarizing key points.

Communication and Engagement helps enhance and elevate agents from self-introduction to rental notifications, holiday greetings, open house invitations, and event invitations. Additionally, there are options for agents to translate messages into different languages and copy them to the platforms they wish to post on.

Agents can also access Advanced, which is an interactive chat with a bot for responding to various conversation formats generated by AI. These features will enhance the efficiency of agents' work while also shortening the time required to create outputs. Marcus Chu highlights ERA's plans to achieve its vision for readiness for the next development.

“We intend to further improve technology, such as a new listing portal, image customization functions in applications, as well as advanced content analytics. Agents will have a great experience in seamless online transactions,” Marcus Chu stated. With ChatGPT being just a small part of the entire AI-driven innovation, it will help propel ERA's transformation plans regarding how ERA real estate agents work. We are a leading global real estate organization, and we will not stop enhancing our services to ensure customer confidence and stable business operations.