ASW Launches Major Project of the Year: The Honor Yothinpattana, Valued at Over 4.2 Billion Baht, Luxury 3-Story Single Houses Priced Between 40-60 Million Baht, Featuring Two Large Clubhouses
Asset Wise Public Company Limited (ASW) has reclaimed its position as a leader in luxury 3-story single houses with the launch of its major project of the year, “The Honor Yothinpattana.” The design emphasizes Modern Luxury Timeless, a beautiful and timeless pride that can be passed down through generations. Located in the prime area of “Yothinpattana,” it stands out from competitors with two large clubhouses covering over 2,000 square meters and a private pool villa for each house, with prices starting from 40-60 million baht and a total project value of over 4.2 billion baht, set to open for viewing in late July.

Mr. Kramchet Wiphanpong, CEO of Asset Wise Public Company Limited (ASW), a leading real estate developer focused on lifestyle under the concept of “Happiness Designed for You” or “We Build Happiness,” revealed that following the success of developing luxury 3-story single houses under the “The Honor” brand in previous years, which became a trend in the real estate industry, the company is now returning to develop projects in this segment once again. The upcoming project, “The Honor Yothinpattana” (The Honor Yothinpattana), features luxury 3-story single houses with private pool villas, a unique hallmark of the Honor brand by Asset Wise.

The uniqueness of the “The Honor Yothinpattana” project lies in its design for living, featuring a Modern Luxury Timeless design that is beautiful and timeless, a pride that can be confidently passed down through generations. It boasts two large clubhouses covering a total area of over 2,000 square meters, including a social club for welcoming guests at the front of the project, equipped with amenities such as the Honor Lounge, Gentle Club, Cigar Room, and Private Dining Room, catering to the lifestyle of visitors, as well as a residential clubhouse exclusively for residents to ensure privacy. Additionally, there is a main park covering over 1 rai, and each house features a private pool villa with an elevator. Each area is designed with consideration for residents of all generations, accommodating new lifestyles for residents to live harmoniously, surrounded by privileged art of living that enriches life.

The “The Honor Yothinpattana” project is located in Yothinpattana Soi, covering a total area of over 23 rai with 106 houses, consisting of three house models: 455 square meters on 60 square wah of land, 564 square meters on 75 square wah, and 710 square meters on 90 square wah, with prices starting from 40-60 million baht. The total project value is 4.2 billion baht, and it will be open for viewing in late July. The target customers for “The Honor Yothinpattana” will be new-generation business people who are successful, as well as business owners looking to expand their families, including those who want their children to live in this area, which is close to leading educational institutions in the Yothinpattana area, such as KIS International School, Shrewsbury International School Bangkok City Campus, NIVA American International School, and Singapore International School of Bangkok.
“The Yothinpattana area is highly sought after for living, equipped with high-end lifestyle amenities such as pet-friendly shopping malls like Central Festival East Ville, The Crystal Ekamai Ramindra, Chic Republic, CDC, and Phothalai Leisure Park, one of the largest health centers in Thailand. It also connects to the urban areas in the CBD such as Phaholyothin-Ladprao, Rama IX-Ramkhamhaeng, and vibrant city areas like Ekkamai and Thonglor. Therefore, the “The Honor Yothinpattana” project meets all the needs of customers looking for unique luxury residences in a location that reflects their identity,” said Mr. Kramchet.

The CEO mentioned the direction of developing horizontal housing, stating that the company aims to develop horizontal housing to cover all markets and segments. After launching the “The Honor Yothinpattana” project at a price range of 40-60 million baht, the company is preparing to launch two more housing projects in the second half of this year. In the third quarter, the project “The Arbor Donmueang – Chaengwatthana” will be launched, and in the fourth quarter, the project “The Arbor Ramintra-Watcharapol” priced between 9-20 million baht will be introduced. The company expects this will help increase the portfolio of horizontal housing revenue by over 30%.
ASW operates in real estate development, focusing on developing high-rise and horizontal residential projects in potential locations under the concept of “Happiness Designed for You” or “We Build Happiness.” Currently, it has developed over 50 condominium and housing projects under various brands designed to create happiness suitable for every lifestyle, including KAVE, ATMOZ, MODIZ, ESTA, and THE HONOR brands, with a total project value of over 55.3 billion baht, comprising 37 completed and ready-to-move-in projects and 13 projects currently on sale and under development. The company currently has a backlog of sales worth over 12.5 billion baht.


