With a grand opening, the <\/strong><\/span>"THAIFEX – ANUGA ASIA 2023" food and beverage trade show <\/strong><\/span>features leading food and beverage manufacturers in Thailand showcasing their new products energetically, while expanding the market for Thai products globally.<\/strong><\/span><\/p>

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"Nautilus" Expands Ready-to-Eat Food Market to Support Sustainable Business Growth<\/strong><\/span><\/p>

Mr. Pritti Kiatisrichat, Managing Director of Nautilus Food Group <\/span><\/strong>stated that the global economic situation, which has led to rising prices of key raw materials in the seafood industry, along with the challenges of current organizational management, has prompted the company to adjust its strategic plan to expand its portfolio for sustainable long-term revenue growth by launching ready-to-eat food products to meet consumer demands in this era.<\/p>

At the THAIFEX – ANUGA ASIA 2023, Nautilus introduced two new flavors of Nautilus Tuna Spread and expanded its premium market segment with "Mackerel in Tomato Sauce," while promoting the "Sea Crown" brand in collaboration with spicy fish sauce by Mr. Mike Piromporn in the campaign "Sea Crown x Spicy Mike," offering convenient products that can be enjoyed anywhere, anytime.<\/p>

Additionally, Nautilus launched the campaign "Let's N joy – Enjoy Tuna Dishes Every Day" to introduce healthy recipes that can easily incorporate Nautilus products, catering to modern lifestyles.<\/p>

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CP RAM Promotes Plant-Based Diet and Functional Food to Enhance Thai Food Industry Competitiveness<\/strong><\/span><\/p>

CP RAM Co., Ltd. has responded to the growth of the bakery market in Thailand by launching a new brand, "Orampang," offering freshly baked ready-to-eat bakery products while enhancing the capabilities of the Thai food industry with Plant-Based Diet and Functional Food.<\/p>

Mr. Wises Visithvinyu, Managing Director of CP RAM Co., Ltd.<\/span><\/strong> mentioned that in 2023, the bakery market continues to grow alongside the recovering economy, with the market value in Thailand expected to reach 38 billion baht. Thus, at this event, CP RAM introduced the new brand "Orampang" to strengthen its bakery product line, aiming for sales of 500 million baht within three years.<\/p>

Moreover, CP RAM continues to develop its Plant-Based Diet product line in response to the increasing health-conscious consumption trends in Thai society and globally, while maintaining environmental balance in the food supply chain to ensure food security and add value to the Thai food industry.<\/p>

Additionally, CP RAM is preparing to embrace the "megatrend" of the future, which is biotechnology, by utilizing this technology to develop food innovations tailored for specific consumer groups, leading to the production of more targeted "Functional Food."<\/p>

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Makro Announces 3 Strategies to Create Innovative Ready-to-Cook Food Solutions, Establishing Itself as an International Ingredient Hub<\/strong><\/span><\/p>

Mr. Thanis Jeeravanont, President of Makro Wholesale Business in Thailand<\/span><\/strong> stated that this year, Makro has set strategies to become a comprehensive food business leader through three approaches: <\/span>developing ready-to-cook food solutions and innovations <\/strong>in collaboration with Makro Horeca Academy (MHA) and the Thailand Chef Association to create innovations covering popular Thai and international dishes under the brands aro and aro gold, saving time in cooking with developed recipes that align with market trends, such as ready-made sauces for Pad Thai, Pad Krapow, or Burn Sushi Sauce.<\/p>

Additionally, it emphasizes being a hub for quality ingredients by partnering with over <\/strong>2,000 suppliers <\/strong>from both domestic and international producers, as well as small-scale farmers, to source quality, safe, and clean ingredients for all customer groups, reinforcing its position as one of Thailand's largest food ingredient hubs.<\/p>

Furthermore, it promotes the development of personnel in the food business to global standards by collaborating with the Thailand Chef Association and representatives from the World Chef Association to train chefs and organize the Makro Horeca Challenge annually to select professional chefs from all regions to represent Thailand in international competitions. This year, they participated in the SFH competition in South Korea, elevating the recognition of Thai ingredients and food.<\/p>

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TCP Group Showcases Its Leadership in F&B by Launching New Products to Expand the House of Great Brands and New Service TCP Online Shop<\/strong><\/span><\/p>

Mr. Sarawut Uiwitthaya, CEO of TCP Group<\/span><\/strong> stated that Thailand has the potential to be a global center for quality food production and export. This year, there are emerging business trends and lifestyles of modern consumers to watch, which will play a more significant role in the future, such as <\/span>Health & Wellness, New Market Opportunities, and Sustainability.<\/span><\/strong> These are crucial trends that all industries must collaborate on, considering sustainability in every process.<\/span><\/p>

This year, the TCP Group will <\/span>launch <\/span><\/strong>three highlight products to enhance the portfolio of the <\/span><\/strong>House of Great Brands <\/span><\/strong> in line with health-conscious trends, refreshing, supporting communities, and using environmentally friendly packaging. These include FarmZaa, which supports Thai farmers to grow and increase the value of Thai fruits into soda drinks made from real fruit, and Planett, the first Floral Soda in Thailand that combines floral and fruity scents for a refreshing aroma, made from natural ingredients with no sugar and 0% calories, containing L-theanine to help relaxation, selected as one of the 50 Taste Innovation Show products to be showcased at THAIFEX – ANUGA ASIA 2023.<\/span><\/p>

The THAIFEX – ANUGA ASIA 2023 is a grand food and beverage trade show held from May 23–27, 2023, at Impact Muang Thong Thani.<\/span><\/strong><\/p>