Today, a 'home' is not just a place to live; it is a reflection of one's identity expressed through design and carefully chosen items. qd (Q.D.) believes that decorating a home to be more than just a house is about creating a perfect living experience through design and selecting furniture that evokes positive feelings in every touch.

Ms. Prawpan Laohapongchana, founder, managing director, and design director of Quattro Design Co., Ltd., a premium furniture importer, designer, and manufacturer, commented on the new look of qd, saying, "After the company has been operating in Thailand for over 15 years, we are looking to expand and grow the business by partnering with a new partner, Ms. Pornnada Niwatwong, CEO and founder of Vespa Thailand Co., Ltd. (the Vespa scooter brand in Thailand), who has the vision to expand into Home & Décor. Thus, Quattro Design has rebranded to 'qd' and revamped the showroom while adding a product segment to penetrate the premium furniture market in Thailand, with plans to expand into the Asian market in the future."

“With the changing consumer behavior both domestically and internationally, as well as the evolving meaning of 'luxury,' decoration is no longer just about aesthetics; it is about 'sensibility' that encompasses stories, feelings, and functions that meet needs, reflecting happiness and the lifestyle of the residents, allowing them to feel their individuality every day. This is essential and has led us to elevate the brand by adding value and a new working philosophy.

We have transitioned from 'Quattro Design' to the brand 'qd', which has refreshed the brand image, focusing on selecting and creating furniture and home decor as a work of art that aligns with consumers' lifestyles. The brand's key identity is 'Eclectic sensible luxury lifestyle', a design that integrates the concept of 4 Senses (sight, smell, sound, touch) with function and the perfect beauty of each piece of furniture and decor, reflecting the uniqueness and style of each individual at a high level.”

The brand 'qd' carefully selects furniture and home decor by qd Designers, each piece rich in detail and stories from various countries around the world through 8 global brand selections to truly meet individual needs and styles. For example, qd Selected (Q.D. Selected) curates quality design products from around the world, Eichholtz (Eichholtz), a luxury furniture brand from the Netherlands, Prizmic & Brill (Prizmic & Brill), a furniture brand inspired by travel and designed by American designers, Casamance (Casamance), a home furnishing and accessories brand from France focusing on artistic designs on fabric and contemporary classic styles, 101 Copenhagen (101 Copenhagen), a lighting and home accessories brand in Japandi style from Copenhagen, Denmark, and POLSPOTTEN (POLSPOTTEN), a furniture brand from the Netherlands emphasizing fun and vibrant colors.

Industria Edition (Industria Edition), a furniture brand focusing on metal materials in organic forms combined with mid-century style, Natūralios idejas (Natūralios idejas), a brand of soy wax candles and organic fragrance products emphasizing beautiful and environmentally friendly designs, Addison Ross (Addison Ross), a home accessories brand from England, and Bazardeluxe (Bazardeluxe), a home accessories brand from France with a Bohemian flair. All of these can be pre-ordered as part of a special collection. Additionally, qd offers project services ranging from interior design, furniture & custom-made, turnkey construction, and prop styling, aiming to be a one-stop design service for customers seeking unique home decoration.

“The brand concept and event under the theme 'Designed with Distinction' reflect the sensibility of living and dwelling, capturing the essence in every corner, preferences, styles, and the meaning of home from 5 celebrities into design, function, and the aesthetic details of furniture that make each room express a different personality and perfectly meet every detail of touch and feeling.” The celebrities include:

Ms. Kwan-Sookwan Bulakul with the definition of “New Luxury” “Luxury does not mean expensive items; it is about feelings, touch, and having a good experience from flawless finishes, the good feelings derived from the materials of the items we see and interact with, and a unique design that reflects the owner's identity very well.” This is achieved by incorporating the spirit of luxury in a new definition that emphasizes materials showcasing beauty and value from nature, such as Travertine stone, metal, or solid wood, with carefully selected textures combined with designs that exhibit refinement, reducing details while remaining clear and unique, resulting in a luxury that is expressed elegantly in simple, classic tones.

Mr. Name-Pakarn Raiwa “Living a life on diverse journeys, where every path creates experiences and stories that shape a clear identity.” This is reflected through the theme 'Masculine Boho', which is a blend of Boho or Bohemian style that emerged in the 19th century by a group of creative artists seeking to expand the aesthetic concept, creating a new form that does not adhere to traditional norms, combined with a masculine style that carries the essence of travel and cultural stories.

Mr. Kong-Krit Jirakiatwattana (Hive Salon) with “A hobby as a collector, combined with a lifestyle that requires traveling to many countries, has allowed me to gather items with stories from each country visited.” This leads to the concept of 'Modern Maximalism', where the space is decorated with furniture that does not emphasize patterns or colors but focuses on striking shapes in a sleek color scheme, arranged in layers that blend textures, allowing similar tones or materials to coexist, creating a new masterpiece that combines abundance in a more modern form without diminishing the uniqueness of the collected items.

Ms. Boom-Jarujit and Ms. Book-Pimlert Baiyok have brought their identity reflecting the story of “Inspiring a joyful and fun life, stepping out of the comfort zone and embracing new experiences, filling life with energy.” This is expressed through the playful use of colors, patterns, shapes, and textures of materials to create or express happiness within the home, using small home accessories like vases, cushions, and artworks with interesting lines and vibrant colors such as bright yellow, bright blue, or bright orange as the main elements reflecting their identity with the decoration concept of 'Dopamine Décor'.

Come discover your style and identity through the experience of residential design with furniture, home decor, and designer-inspired concepts at the qd Flagship Store in Sukhumvit 26 and the qd Flagship Store in Phuket, or visit www.quattro-design.com. Enjoy special discounts of 40% - 60% for those who add Line @quattrodesign at the Sukhumvit 26 branch until May 31, 2023.