Lalin Property is focused on enhancing relationships with residents. Recently, they organized the CRM project Lalin Family Happy Time, aimed at fostering warmth among Lalin families through special recreational workshops that can also lead to future career development, ultimately improving the quality of life for residents by providing new experiences throughout the year.

Mr. Churachart Chakarakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate under the concept of 'homes built on good intentions', revealed that the company has utilized Customer Data obtained from analysis to maximize benefits for residents through CRM (Customer Relationship Management) activities. By incorporating lifestyle preferences, they have developed activities that truly meet the desires of residents. It has been observed that post-COVID-19, people are increasingly interested in activities that offer entertainment benefits. Furthermore, if these activities can also serve as potential income-generating opportunities, they attract even more interest. Therefore, Lalin Property has integrated this data with the trends of modern consumer demands to develop CRM activities that provide benefits and create a memorable experience through the Lalin Family Happy Time project, which commenced in the first quarter of 2023 and has received an excellent response.

To date, the Lalin Family Happy Time project has conducted three workshops, including Minimal Style Cake Decorating, Aromatherapy Candle Making, and Fancy Homemade Cookie Making, which have been very well received. Each session has attracted a large number of residents from the project, as well as interest from residents of nearby projects who have also participated.

“The Lalin Family Happy Time activities are designed to build better relationships with existing customers who are already residing in the community. These activities allow residents to engage with their family members and neighbors within the same project. The events will rotate among different projects and will be tailored to meet the specific needs of customer groups, aligning with the company’s CRM strategy for this year, which aims to increase the frequency of CRM activities. These will be organized as traveling events across various projects throughout the year, along with creating other content formats to foster closer connections with customer groups,” Mr. Churachart Chakarakul discussed the CRM strategy for 2023.

For more information about Lalin Property, please contact the Call Center at 1778 or visit https://www.lalinproperty.com/news/lalin-family-happy-time/