Mr. Anupong Asavapokin, CEO of AP Thailand Public Company Limited, a leading real estate development business in Thailand, under the commitment of 'A Good Life You Can Choose,' led the management team to receive '4 Major Awards for Real Estate Brands and Companies Most Trusted by Thais,' a proud honor of the year based on a nationwide consumer survey and marketers' recognition of the brand.

Mr. Anupong Asavapokin stated, 'I would like to thank our customers and all survey participants for their trust and confidence in making AP the most trusted real estate brand and company in Thailand for the fifth consecutive year, including our first award in the townhome category as the most trusted by Thais, and the special Hall of Fame award. All these accolades serve as significant encouragement for our team to continuously develop and empower everyone in Thai society to have 'A Good Life You Can Choose,' which is our ultimate goal.'

'Building a brand is often seen merely as advertising to communicate the organization's desired image to consumers at a given time. However, our approach to brand building at AP is broader. The brand must reflect our identity and create a distinction from competitors in the consumers' perspective. Therefore, we place great importance on the starting point by discovering who we are and what we will deliver to our customers. For over five years, our Vision and Mission of 'A Good Life You Can Choose' or Empower Living has served as a guiding compass, driving everyone in the organization towards a common goal. It is not just the responsibility of one department but the duty of everyone at AP, including the CEO and all senior management, to share the same vision to create and develop products or services that enable customers to have a good life in their own way. This is the definition of brand building at AP.'

At the 2023 Thailand’s Most Admired Award event, the company received trust from consumers nationwide, winning 4 major awards, including 1) Hall of Fame, the highest award of the event, recognizing the brand that has long and consistently captured consumers' hearts; 2) 2023 Thailand’s Most Admired Brand, ranked number 1 as the most trusted real estate brand by consumers for the fifth consecutive year; 3) 2023 Thailand’s Most Admired Brand in the townhome category, marking our first award as the number 1 townhome brand in consumers' hearts; and 4) 2022-2023 Thailand’s Most Admired Company, the ultimate organization that has won consumers' hearts.

The Thailand’s Most Admired Award is continuously organized by the BrandAge research team in collaboration with esteemed professors nationwide. It serves as an index to measure brand recognition and development, as well as the credibility of organizations in terms of having a good image, outstanding competitiveness, and driving the organization through innovation that creates awareness among target groups, fostering trust, faith, and a positive image for the brand and organization.

Stay updated on all new projects from AP, including single houses, townhomes, and condos throughout 2023 by clicking https://apth.ly/APNewHome2023.