The Association of Siamese Architects under Royal Patronage in collaboration with TTF International Co., Ltd. is organizing Architect Expo 66, the largest architecture and construction technology exhibition in ASEAN, now in its 35th edition, attracting over 800 companies from Thailand and abroad to showcase cutting-edge construction products and innovations under the theme 'Time of Togetherness'. This event will blend the expertise of architects from various fields in a historic gathering of five professional organizations:
- The Association of Siamese Architects under Royal Patronage
- The Association of Thailand Interior Designers
- The Association of Thailand Landscape Architects
- The Association of Thailand Urban Planners
- The Council of Architects
The event is scheduled to take place from April 25-30, 2023, at Challenger Hall, Impact Muang Thong Thani, with an expected attendance of over 325,000 people over six days, stimulating the construction materials market by 22 billion baht, emphasizing the strong trend of SDGs and sustainability, along with a forum on Cultural Sustainability to enhance the value of Thai architecture.

Ms. Pui Fai Khunawat, the chairperson of Architect Expo 66, stated that this event will serve as a platform for bringing people together to discuss, ask questions, collaborate on solutions, and adapt practices for mutual benefit. This year’s theme, 'Time of Togetherness', reflects the integration of various architectural professions and collaboration with peers from different fields. It marks the first time that five chairpersons from five professional organizations are collaborating: The Association of Siamese Architects under Royal Patronage, The Association of Thailand Interior Designers, The Association of Thailand Landscape Architects, The Association of Thailand Urban Planners, and The Council of Architects. This significant gathering of four specialized professions aims to design environments that contribute to a more sustainable society and world, akin to a 'dish' that selects ingredients and flavors to satisfy the palate of the world and society, which is in need of change amidst numerous contemporary challenges.


Ms. Pui Fai Khunawat

Highlights of this event include the Human Library, where attendees can learn stories through conversations with real authors, featuring various “human books” sharing real-life experiences, such as Amata Luipaiboon, Boom Thrisorn, June Sekino, and P' Ted - Yuthana Boon-aom, among many others throughout the six days. Additionally, the All Member: Design Showcase exhibition will display the design works of architects and designers from the four professional associations: The Association of Siamese Architects under Royal Patronage, The Association of Thailand Interior Designers, The Association of Thailand Landscape Architects, and The Association of Thailand Urban Planners.

Ms. Mesa Noppakun, a board member (professional) representing The Association of Thailand Interior Designers, revealed that they are bringing back the TIDA Salone Designer Showcase, which was previously held at the Architect Expo years ago. This collaboration between designers, material suppliers, and contractors will create various rooms. This year will feature a Collaboration between leading designers / BCG Hero Products / Sustainable Materials and contractors. There will also be the TIDA Thesis Awards for student thesis projects and the TIDA Awards for professionals. For the general public, TIDA has prepared TIDA Talk activities for those interested in design stories, perspectives, or interesting methods in the TIDA SOCIETY zone, along with academic seminars for designers of all types. Additionally, TIDA has arranged relaxation areas and snacks, along with a souvenir sales zone for interested attendees.


Ms. Mesa Noppakun

Mr. Mangkon Chaiyacharoenmaitree, co-chair from The Association of Thailand Landscape Architects, stated that landscape architecture is a branch of architecture that works with outdoor spaces. Beyond organizing natural areas around buildings, it also addresses other dimensions crucial to everyone’s living conditions. The TALA exhibition area will showcase significant architectural professional works from Thailand and the region, enhancing understanding of landscape architecture. A TALA CLASSROOM will be set up for discussions, relaxation, and listening in an arena format, presenting topics related to landscape architecture, such as chefs and landscape architects, certified arborists, and the fundamental knowledge and importance of soil in landscape work, all in a relaxed, informal atmosphere. Additionally, there will be fun activities such as discussions between farmers and landscape architects and professional photography sessions for interested attendees.

Mr. Mangkon Chaiyacharoenmaitree

Asst. Prof. Komkrit Thanapeth, co-chair from The Association of Thailand Urban Planners, revealed that the TUDA exhibition area will focus on urban development, addressing both problems and opportunities for clearer solutions, such as water issues and environmental concerns, as well as opportunities for development in various areas. The area will be divided into five zones:
1. TUDA ZEB (Zeb) showcasing thesis works and designs, along with research studies from educational institutions.
2. TUDA x Muang (City) displaying city designs where TUDA co-hosts, such as the Pattaya City competition.
3. TUDA X Mhu (Group) or TUDA and Friends showcasing works from companies excelling in urban design and development.
4. TUDA Khak (Kak) displaying urban design works from TUDA members.
5. TUDA Muan (Muan) a relaxation area for sharing experiences.

Mr. Korakot Khunalangkar, co-chair from the Council of Architects, stated that the Council acts as a “tray” that encompasses all fields. This year’s Architect Expo will mark a turning point for operations and activities. The Council of Architects has prepared the ASA ACT Forum 23, an international architecture seminar, which this year is particularly special as it invites renowned designers from all four architectural professions—architects, interior designers, landscape architects, and urban planners—to share knowledge and experiences in design, fostering collaborative perspectives and methodologies with other professions, featuring speakers like Wong Mun Summ from WOHA (Singapore), Damian Thompson from LatStudios (Australia), and Jakob Dunkl from querkraft architects (Austria).


Mr. Korakot Khunalangkar

Mr. Supaman Makha, Deputy Managing Director of TTF International Co., Ltd., as the organizer of Architect Expo 66, stated that this event represents a full-scale return to pre-COVID-19 conditions, covering an area of 75,000 square meters, gathering innovations in design and construction products and services from over 800 companies both domestically and internationally, with international exhibitors accounting for more than seven times the previous year’s event, or 21.33%, from countries such as Australia, China, Finland, Hong Kong, India, Italy, Japan, South Korea, Malaysia, Singapore, Vietnam, Indonesia, and the United States, reinforcing that the Architect Expo is a recognized platform for showcasing construction technology and innovations at an international level.

Throughout the six-day event, approximately 325,000 attendees are expected, which can stimulate the economy, particularly in the construction materials sector, by over 22 billion baht, a 10% increase from last year. The key factor is the improving COVID-19 situation, allowing more international exhibitors to participate. Additionally, the organizers have collaborated with exhibition organizers in the architecture and construction materials sectors across Asia, including Malaysia, Singapore, the Philippines, Indonesia, and Taiwan, providing opportunities to promote the event to international partners. Furthermore, the highlights and activities in the exhibition area this year are expected to be as outstanding as last year’s event, including:
• Thematic Pavilion - Special exhibition areas resulting from collaborations between designers and construction material suppliers to showcase the potential of products that can achieve more than expected. This year features four areas:
1. VG and TOA collaborating with designers from Hypothesis.
2. WOODDEN collaborating with PAVA architects.
3. EMPOWER STEEL collaborating with ACa Architects.
4. THAIKOON STEEL and THAI PREMIUM PIPE collaborating with Context Studio.
These four booths will elevate the event's creativity and design aspects to be on par with international standards.

• Launch of innovative products from exhibitors for the first time, including:
- TOA AQUA SHIELD 2IN1 MULTI SURFACE, a low-VOCs water-based coating innovation that is nine times safer than conventional oil-based paints from TOA.
- Seamless bathroom walls from GREENLAM.
- FLOOR PATCHING MORTAR, an eco-friendly concrete repair innovation from JORAKAY.
- MW001G portable microwave from MAKITA.
- GRANTS SERIES corner sliding doors from TOSTEM.
- AELIFTER & SOLAR CELL, an intelligent air supply system from DOS.

• BIMobject Live Thailand 2023 - A seminar updating trends in Digital Construction aimed at steering the construction industry towards Net Zero using cutting-edge tools from BIM and AI, along with an in-depth look at the design and construction process of Sinthorn Village, Thailand's prototype mixed-use project with advanced architecture, conducted under economic, social, and environmental principles by A49, Thai Obayashi, and Siam Sindhorn on Friday, April 28, from 1:00 PM to 5:15 PM at the INNO-CORNER stage.

• Architect Expo x Lazada – A first-time collaboration with Thailand's leading online shopping platform Lazada to offer special deals for exhibitors to enhance their sales channels while connecting operators to the online platform alongside the exhibition.

During the press conference, there will be a discussion on Cultural Sustainability, focusing on creating cultural sustainability that links architecture with local culture to enhance the value and significance of works through the perspectives of all five professional organizations, serving as a pathway to elevate Thai architecture to the next level.

Those interested can attend Architect Expo 66 from April 25-30, 2023, at Challenger Hall, Impact Muang Thong Thani.
For more information and updates, visit www.ArchitectExpo.com and the Facebook page: ASA Expo.