Sukhumvit Asset Management Company Limited (SAM), represented by Mr. Udom Pholsombatnan, Assistant Managing Director, participated in the Royal Initiative Project aimed at preserving and extending the royal policies of His Majesty King Bhumibol Adulyadej the Great in assisting residents in remote areas and addressing their hardships. This initiative leads to collaborative solutions and development with government agencies, private sectors, foundations, and various organizations at Ban Jorak School in Kabcheang District, Surin. The ceremony was presided over by Air Chief Marshal Jom Rungsawang, a royal advisor. SAM contributed donations to support the operations and activities of the Phra Dabas Fund and provided scholarships to 24 deserving students in need, each worth 2,000 baht, along with sports equipment for schools in the area.