SAM has revealed that in just the first three days of the official launch of the 'Quick Debt Closure, Move Forward' program, nearly 90,000 debtors have registered. This reflects a strong demand for solutions to underlying debt issues and clearly indicates that the measures from the Bank of Thailand align with the government's Quick Big Win initiative, supporting the stability and growth potential of the overall economy.

Ms. Narathnaree Rattapat, Managing Director of Sukhumvit Asset Management Company (SAM), stated that following the official opening for applications on January 5, 2026, aimed at assisting individual debtors with unsecured non-performing loans (NPLs) such as credit cards, personal loans, and loans that were previously secured but have become unsecured for over 90 days (as of September 30, 2025), with total debt principal and interest not exceeding 100,000 baht, they can enter a systematic debt restructuring process. It was found that in just the first three days of accepting applications, nearly 90,000 individuals registered to participate in the program through the Bank of Thailand's website www.bot.or.th and www.sam.or.th.

Ms. Narathnaree mentioned that the public's response to the opening of the 'Quick Debt Closure, Move Forward' program, one of the targeted measures to help individual debtors from the Bank of Thailand (BOT), aligns perfectly with the government's flagship initiative under the Quick Big Win policy. This collaboration involves Mr. Vithai Ratanakorn, Governor of the Bank of Thailand, Dr. Ekniti Nitithanprapas, Deputy Prime Minister and Minister of Finance, and Mr. Payong Srivanich, President of the Thai Bankers' Association, who are pushing for targeted and systematic debt solutions that genuinely address the public's distress through SAM. This aims to 'unlock' over 1.2 million small debtors with a total debt burden of over 43.6 billion baht, allowing them to stabilize or restart their lives sustainably. Furthermore, it reflects a strong collaboration between the public and private sectors, recognizing that the issue of individual debt is not trivial but rather a structural problem that affects household debt, which is crucial for creating long-term stability and strength in the Thai economy.

The 'Quick Debt Closure, Move Forward' program offers two flexible debt restructuring measures, allowing debtors to choose repayment terms based on their capabilities: 1. 'Pay, Close, Finish' measure allows debtors to make partial payments to close their debts immediately, and 2. 'Installment Payment' measure allows debtors to repay their debts over a maximum period of three years, with exemptions from outstanding interest and interest during their participation in the program. This is designed to ensure that customers receive the maximum benefit from participating in the 'Quick Debt Closure, Move Forward' program.

SAM urges interested debtors to register through the specified channels promptly, as this program is a one-time initiative with a limited timeframe of only three years. Therefore, if customers choose the 'Installment Payment' measure, late participation may result in a shorter repayment period depending on the remaining duration of the program, as each debtor's repayment period will depend on when they start the program. After registering their intent to participate successfully, debtors will receive an SMS notification regarding the outcome of their application via the phone number provided during registration, and SAM will contact them to provide details on the next steps.

For more information or inquiries, interested parties can follow updates or contact the SAM Contact Center at 1443, press 6, and Line: @samsocialamc, as well as the BOT Contact Center at 1213 and the debtor's original creditor financial institution.