U Charoen Estates is launching a new project of luxury twin houses and townhomes as we enter the new year, investing over 1 billion baht. The project, Baan U Charoen EastVille, draws inspiration from the luxurious lifestyle of New York City, covering more than 4 rai in the Ladprao area. It caters to the lifestyle of the new generation seeking privacy with only 28 units available, and features the expertise of Quattro Design in selecting and designing the interior furnishings.

Dr. Chonthanapok Rungrojthanakul, Chairman of U Charoen Estates Co., Ltd., stated, "As the Thai economy begins to recover, the driving forces behind GDP growth, including tourism, domestic consumption, and public and private investment, are positively impacting the real estate sector. Housing projects are one of the four essential factors for people's livelihoods, leading to a continuous demand from our target consumers."

For the 2023 business plan, the company has launched the Baan U Charoen EastVille project valued at over 1 billion baht on more than 4 rai in the Ladprao area, with prices starting at 38 million baht. The project includes:

  • 4-story townhomes with 3 bedrooms, starting at 40 square wah on a 437 sq.m area, totaling 20 units.
  • 3-story and 2-story twin houses with 3 bedrooms, starting at 44.2 square wah on a 431 sq.m area, totaling only 8 units.

The highlight of the Baan U Charoen EastVille project is its prime location, just 300 meters from Central EastVille, with convenient access to main roads and expressways.

The project draws inspiration from the lifestyles of people in the upscale neighborhoods of New York City, such as the Upper East Side, including Madison, Lexington, and Park Avenue, catering to consumers who enjoy travel and the arts. The design of the twin houses and townhomes allows for functional customization, including the option to set up a home office while maintaining privacy, aligning with the preferences of residents.

Additionally, the selection and design of the interior furnishings involve renowned designer Prawpan Laohapongchana, Founder and Managing Director of Quattro Design Co., Ltd., who shared the concept behind this collaboration: "Quattro Design's approach integrates various 'senses'—form, touch, feeling, and function—to meet the diverse needs of individuals through the designer's experience and perspective."

"This project focuses on creating a unique atmosphere in each room through carefully selected furnishings, including style, form, color, and texture, ensuring each room stands out with specially produced furniture."

The project offers comprehensive amenities, including a clubhouse, meeting rooms, recreational and relaxation areas, indoor and outdoor exercise spaces, and a saltwater swimming pool.

Baan U Charoen EastVille aims to target both offline and online audiences through sophisticated marketing strategies, such as billboards, video content, and collaborations with influencers and celebrities like Prawpan, who is involved in the furniture design for the project, to enhance brand awareness among the target audience.

The project has partnered with the strong global real estate consultancy CBRE to manage sales. Additionally, to stimulate sales, the company is offering special promotions, including discounts of up to 5 million baht* along with many other attractive offers (*conditions apply as specified by the company).

Interested parties can visit starting March 15 at the Sales Gallery of Baan U Charoen EastVille, Nakniwas Road Soi 6. For more details, visit www.ucharoenestate.com or call 087-665-6665. Follow us on Line OA: @288vhvmf or scan the QR Code. Find us on Facebook, Instagram, YouTube, TikTok, Blockdit, and LinkedIn as U Charoen Estate.