Britania or BRI announced its success with an All Time High net profit of 1.471 billion baht in 2022 and set its sights on 2023 to continue its momentum with the B To The Top business plan, aiming to become a top-tier housing developer across multiple dimensions through the 3B strategy, starting with:

  • B The Growth aims to lead the housing development business in 2023 with an All Time High launch of 20 new projects worth a total of 22.5 billion baht, targeting every location in Bangkok, the surrounding areas, EEC, and major cities across all segments.
  • B The Craft focuses on creating a CRAFTED EXPERIENCE while enhancing service standards both before and after sales comprehensively.
  • B The Goodness is committed to being a socially responsible organization, targeting sales of over 13 billion baht in 2023, with a revenue goal of 9 billion baht, ensuring continuous growth.

Mr. Surin Sahachato Phokanant, CEO of Britania Public Company Limited or BRI, a housing developer under the concept of “CRAFT a life you love” stated that in 2022, the company achieved total revenue of 6.296 billion baht, a 65% growth compared to the previous year, with a net profit of 1.471 billion baht, a 144% increase. This reflects strong consumer confidence in the Britania brand, both for new projects and those under sale and transfer.

In 2023, the company is preparing to advance its business continuously under the “B To The Top” strategy, aiming to be a top-tier housing developer in three dimensions:

1. B The Growth aims to elevate the organization to the top of the market by launching the highest number of new projects since the company's inception, with an All Time High of 20 projects worth a total of 22.5 billion baht, featuring all four brands under its umbrella:

  • Belgravia
  • Grand Britania
  • Britania
  • Brighton

We will penetrate every market segment, expanding in Bangkok and surrounding areas such as Samut Prakan, Nonthaburi, Pathum Thani, the Eastern Economic Corridor (EEC) in Chonburi, Rayong, Chachoengsao, as well as major cities in other provinces, starting with Khon Kaen with Britania Malivanh and Britania Ayutthaya.

We estimate that this year, there will be continued demand for homes across all price ranges, prompting us to reintroduce the Belgravia brand, a luxury brand, alongside the other three brands. We will continuously launch single-family homes, duplexes, townhomes, and mixed product projects to ensure sustainable growth and create value that meets consumer needs.

However, this year our main focus will be on the largest market segment, the 5-10 million baht housing market, which has strong purchasing power and offers functions that cater to multi-generational living as the country transitions to an aging society.

Highlighted projects for this year include:

  • Belgravia Ratchapruek-Nakornin
  • Belgravia Phuttamonthon Sai 3

This marks the return of the company’s luxury single-family home brand to penetrate the market again in locations that have previously seen great success and positive reception, with a key highlight being the limited number of units, enhancing privacy and exclusivity, with house areas exceeding 100 square wah, designed with wellness in mind for multi-generational families, accommodating activities and lifestyles for everyone in the family, in locations that connect easily to the city and transportation.

2. B The Craft is committed to becoming the top-of-mind housing brand through a Craft Mindset corporate culture, continuously delivering customer-valued experiences in creation, care, and service enhancement for consumers through innovative living solutions, well-designed common areas based on customer insights, and safety measures, reinforcing the vision of CRAFT a life you love by deeply understanding and caring for the lifestyles of customers in every type of home.

3. B The Goodness is dedicated to being a socially responsible organization in both projects and surrounding communities, such as:

  • CRAFT PARK project creates public green spaces for communities, a model of collaboration between the private sector, social sector, and communities from the design stage to implementation.
  • B GREEN project aims for Net Zero by 2050 through operations across the entire value chain, from upstream design, using green-labeled materials, construction, increasing green spaces, waste management, to downstream support for clean energy, with plans to install rooftop solar at every project clubhouse and EV Charger connections for every home, instilling a sense of pride in being part of the effort to protect the planet through home purchases that consider creating a good environment.

In addition to the goals under the B To The Top concept across all three dimensions, in business terms, the company targets total sales for the year at 13 billion baht, with a total revenue goal of 9 billion baht, marking an All Time High growth target. The company is confident that with plans to diversify and launch new projects across all brands, segments, and locations, advancing functions and innovations in living solutions to meet consumer needs, continuous marketing efforts, and a recovering economy, it will achieve its goals successfully.

For Britania Public Company Limited or BRI, it is a housing developer under the concept CRAFT a life you love, developing single-family homes, new series homes, and townhomes that cover all consumer segments under four main brands:

1. Belgravia (Luxury single-family homes priced at 20-50 million baht) 2. Grand Britania (High-End single-family and duplex homes priced at 8-20 million baht) 3. Britania (Mid-end single-family, duplex, and townhomes priced at 4-8 million baht) 4. Brighton (Entry-level duplex and townhomes priced at 2.5-4 million baht)

As of the end of 2022, the company has developed a total of 30 projects, amounting to a cumulative project value of 36.449 billion baht.