N.C. Housing Public Company Limited, a leading real estate company, has become the first in Thailand to receive ISO certification, showcasing its strength across all dimensions of the N.C. brand. The demand for horizontal homes priced between 3-5 million Baht is expected to rise in 2023, with confidence in its robust presence in the northern and western zones of Bangkok.

Mr. Somnuek Tanthathodtham, Managing Director of N.C. Housing Public Company Limited, discussed the overall economic landscape of Thailand, which is showing signs of recovery despite inflation challenges. There are supportive factors driving the growth of the Thai real estate sector, which serves as an indicator of consumer confidence. The market faces challenges for operators, but the financial institutions' expansion is stimulating home purchases, indicating a positive trend. Operators remain confident in their investment plans and continue to launch new projects. The real estate market is expected to grow, particularly in the horizontal home segment priced below 3-5 million Baht, driven by demand from homebuyers and government measures to reduce transfer and mortgage fees, along with initiatives to assist homebuyers, all contributing to the recovery of the real estate market in 2023.


Mr. Somnuek Tanthathodtham, Managing Director of N.C. Housing Public Company Limited

In 2022, the company achieved sales of 4.442 billion Baht, marking an increase in sales growth.

With its main mission for 2023, N.C. aims for a sales target of 5.5 billion Baht and revenue recognition of 3.2 billion Baht, and is ready to launch 6 new horizontal projects worth a total of 4.9 billion Baht in the northern, western, and eastern zones of Bangkok, as well as expanding into the inner city under the brands Baan Fah and Trio, which were launched in 2022.

2023 is set to be a year of strength and growth for N.C., fully prepared to expand its projects. At the beginning of the year, N.C. launched a major campaign called NC We Love We Care, where purchasing an N.C. home comes with savings, and this campaign is expected to generate sales of up to 850 million Baht in the first quarter.

For 2023, N.C. Housing is more prepared and stronger than ever, having overcome crises with a team focused on product development and efficient cost management. The company is innovating to enhance new business opportunities and strengthen its service capabilities. Additionally, it integrates home innovations to facilitate residents' lifestyles and work-from-home arrangements while promoting health for all ages. Importantly, N.C. emphasizes increasing home value, paying attention to every product and project to highlight its strength as a quality home brand at every customer touchpoint. The company is accelerating all mechanisms to develop strategies based on 3 Key Success Achievements for 2023.

1. Care Strategy: N.C. prioritizes customer needs, developing strategies that address current demands and deliver future value to both existing and new customer families. This includes enhancing service innovations for residents, ensuring excellent care through in-depth insights and full-service readiness, such as through Home Smile in partnership with SCG Home, providing comprehensive home improvement consultations. The All From Home Center serves as a hub for all home-related services, addressing residents' needs through Nc Q Prompt, while also caring for the safety and health of elderly residents through Do Care Protect.

2. Creative & Innovation Strategy: This strategy focuses on developing new products that integrate home technology for happiness. N.C. follows a Product Strategy concept called NCXT (NC Cross Innovation & Home Technology), ensuring residents enjoy comfort, safety, and health within projects. Every function of home use must have unique design characteristics that respond to real living needs, catering to the lifestyle of every family and generation, especially as Thai society transitions into an aging society, where services for the elderly become increasingly important.

3. Collaboration Strategy: This strategy aims to drive business growth comprehensively through partnerships to achieve company goals. It involves exploring new markets and collaborating with partners to enhance the value of products and services, strengthening the business while simultaneously developing new opportunities to deliver the best products and services to N.C. brand customers. This strategy fosters innovation to provide value and continuously adapt to new marketing trends, marking a key roadmap for this year.