AssetWise kicks off the new year 2023 by launching 12 new projects, both high-rise and balanced, alongside a portfolio of horizontal developments to create diversity that meets all needs, with a total project value of over 22.5 billion baht. The company aims to recognize revenues of 7.2 billion baht and achieve sales of over 15 billion baht this year, highlighting three key strategies: Continue - Connect - Contribute. The company will expand its product offerings across both high-rise and horizontal developments to ensure continuous growth while partnering with allies to strengthen its real estate empire and support new business ventures that cater to lifestyle needs, all while giving back to society for stable and sustainable growth, positioning itself as a leading real estate business that creates top-tier lifestyles in the country.

Mr. Kramchat Wiphanpong, Chief Executive Officer of AssetWise Public Company Limited, a leading real estate developer focused on lifestyle under the concept of "Happiness Designed for You" or "We Build Happiness," stated that the overall real estate market in 2023 is expected to improve from the previous year due to the continuously recovering economy, driven by the full reopening of the country and ongoing government policies to stimulate the real estate sector. This will positively impact the decision-making of home buyers this year, along with trends in housing that are adapting to current societal needs, including the aging society and environmentally friendly housing.

"Given these positive factors, AssetWise sees this as a great opportunity to proactively expand its business by leveraging its strengths in real estate development that meets the lifestyle needs of residents, continuously enhancing quality of life under three key strategies for sustainable growth, which include:

1. Continue - The company plans to launch the highest number of new projects since its inception, totaling 12 projects with a combined value of over 22.5 billion baht, comprising 70% condominiums and 30% horizontal projects.
Nine condominium projects are valued at 15.83 billion baht.


- 5 Kave brands valued at a total of 8.98 billion baht include:
-- KAVE POP Salaya
-- KAVE Town ISLAND at Bangkok University
-- Kave Embryo Rangsit, now open for sale with excellent reception
-- KAVE Wonderland at Thammasat University Rangsit
-- KAVE COCO Bangsaen

- 2 Atmoz brands valued at a total of 2.85 billion baht include:
-- Atmoz Palacio Ladprao-Wanghin
-- Atmoz Season Ladkrabang

- 2 Modiz brands valued at a total of 4 billion baht include:
-- Modiz Vault Kaset Sripatum
-- Modiz Avantgarde

Additionally, there are three housing projects valued at a total of 6.67 billion baht under the The Honor brand:
-- The HONOR Yothinpattana, single houses with usable areas starting from 450 - 700 sq.m., priced from 40 - 60 million baht.
- A new horizontal brand, The Arbor, with a project value of 2.4 billion baht, usable areas of 210 - 320 sq.m., priced from 9-12 million baht:
-- The Arbor Ramintra - Watcharapol
-- The Arbor Donmuang - Chaengwattana

2. Connect: AssetWise is also focused on creating growth in new businesses to strengthen its portfolio across locations in Bangkok and other provinces.

Recently, at the end of last year, the company partnered with Botanica Luxury Phuket Co., Ltd., a leading real estate developer in Phuket, on the BOTANICA Grand Avenue project, which is the best luxury pool villa on Bang Tao Beach, Phuket, to expand its portfolio of luxury horizontal developments valued at over 10 billion baht.

Additionally, the company collaborates with partners to develop various condominium projects while continuously signaling positive investment opportunities, such as with Takara Leben Co., Ltd., a leading Japanese real estate developer, for the Atmoz Bangna project valued at over 2.2 billion baht and the Kave Seed Kaset project valued at over 1.35 billion baht. The company is also strengthening its real estate portfolio by partnering with Tokyo Tatemono Co., Ltd., a renowned Japanese real estate developer with over a century of experience, to develop the Atmoz Oasis Onnut project valued at 2.2 billion baht, and is collaborating with Ideal Real Co., Ltd. on the Kave Mutant Salaya project valued at 1.2 billion baht.

The company is also looking for opportunities in new lifestyle businesses to diversify and mitigate business risks. It has acquired a 41.18% stake in ZAAP World Entertainment Co., Ltd., a comprehensive Lifestyle & Entertainment business, reinforcing its position as a leading lifestyle real estate developer and adding value to its brand, aiming to meet lifestyle needs across all dimensions, including technology, lifestyle creation, and quality of life under the concept of "Happiness Designed for You" or "We Build Happiness."

Furthermore, it has created a Community for the new generation by launching the MONSTR Club, an online platform that gathers news and entertainment activities that young people can participate in, such as the "MONSTR Concert Festival," which brings together top artists to create joy and excitement at Kave projects in various locations of AssetWise, E-Sport competitions, Mingle Cover Dance Contest, Mingle Cosplay Contest, and the latest "MONSTR Music Awards @Mingle," a music competition open to students from junior high school to university level to discover new youth bands.

3. Contribute AssetWise continues to conduct business sustainably while being environmentally conscious under the concept of "GrowGreen," which has been ongoing since 2021 to create an ecosystem that supports a good quality of life in terms of living, environment, and society through five key pillars: Energy Efficiency, Waste Management, Green Space, Clean Air, and Water Management. Continuous activities include the "Separate Bin" campaign to promote waste separation, the installation of solar panels on rooftops at residential projects and community malls in the group, and the "ASSETWISE PLANT for the PLANET" project, which aims to plant 433 trees per person to offset carbon dioxide emissions and increase oxygen, with the goal of inviting everyone to create a low-carbon society to help the planet and ensure sustainable business operations.

Additionally, the company is committed to creating a sharing society among executives, employees, partner companies, and all residents of AssetWise through the PUNN By AssetWise project by organizing activities such as "One Drop of Blood... for the Life of Humanity" to continuously promote blood donation for the benefit of others, as well as providing aid to society and those in need. Due to its environmentally, socially, and governance-conscious business practices, the company has been selected for the Thailand Sustainability Investment (THSI) list for 2022 among companies listed on the Stock Exchange of Thailand,” said Mr. Kramchat.

In summary, in 2022, AssetWise developed various projects that received positive feedback from customers, especially in expanding the Campus Condo market under the Kave brand, which has launched over nine projects with a total project value of over 14.7 billion baht, creating a phenomenon of overwhelming customer response after the launch. By the end of 2022, the company had developed a total of 47 projects valued at over 49.9 billion baht, comprising 34 completed and ready-to-move-in projects and 13 projects currently for sale and under development, with a backlog of over 12.935 billion baht.

"This year is considered another challenging year, whether it’s launching new projects or diversifying the business portfolio to strengthen the company further, pushing us to become one of the leaders in the real estate business that creates innovative lifestyles and aims to be one of the leading real estate operators in Thailand, with a revenue recognition target of 7.2 billion baht and a sales target of 15 billion baht, which we are confident we will achieve," concluded Mr. Kramchat.