Singha Estate is advancing into the horizontal market with the concept of Sustainable Diversity, creating variety and targeting new market segments by launching the Super Luxury project "Sirininth Residences" that perfectly meets modern lifestyle needs under the concept of TRUE LEGACY LIVES NOW, with over 830 million baht in transfers before the official launch.

Singha Estate held the official launch event for the single-house project Sirininth Residences, located on Pattanakarn 32, which is the latest project in the company's residential business that currently includes high-rise condominium projects under the brands The ESSE and The EXTRO, as well as ultra-luxury horizontal projects like Santiburi The Residences, along with the home office segment under the Sentre brand. The company is committed to expanding into the horizontal housing market with the Sustainable Diversity concept, focusing on developing quality homes to deliver a diverse living experience that aligns with a good quality of life in every dimension, making homes a space of happiness for everyone in the family, creating a balance in life and a sustainable legacy that can be passed down through generations.

Mr. Natthawut Mathayomchan, Chief Executive Officer of Residential Business Development at Singha Estate Public Company Limited, stated that the Sirininth Residences project is a significant starting point for Singha Estate's market expansion into new segments. This year, we plan to expand into at least 2-3 more segments with 5 new projects totaling approximately 10 billion baht, adhering to Singha Estate's standards that prioritize three aspects: quality, family happiness, and good community relationships.

“Marketing in the Super Luxury segment is a continuation of our experience in developing ultra-luxury projects like Santiburi The Residences. We have built upon the success from the positive feedback and sold out the Santiburi The Residences project earlier last year. Our project development not only focuses on quality but also on brand trust. For this reason, Singha Estate is committed to developing homes that cater to diverse lifestyles while maintaining balance and harmony for living, ensuring that homes serve as a legacy that can be passed down through generations. Every detail in design, material selection, and functional layout must be carefully considered to meet lifestyle needs, delivering an experience that adds value for customers. Today, we are officially launching the Sirininth Residences on Pattanakarn 32, a super luxury horizontal home project valued at 2.9 billion baht, with the latest data showing 95% of bookings already made, including over 830 million baht in transfers last year, reflecting customer confidence and assurance in Singha Estate homes,” Mr. Natthawut said.

The Sirininth Residences is a two-story super luxury single-house project on a large plot of land in the Pattanakarn area, just 5 kilometers from Thonglor, surrounded by important locations and amenities for urban living. It offers an exclusive private community with only 28 houses on a 23-rai area, priced between 65 to 180 million baht. The project is created under the concept of “True Legacy Lives Now”, emphasizing family-oriented living that enhances relationships among all members, ensuring that a home is not just a place but a space for shared happiness and lasting memories.

Mr. Natthawut further stated that the Sirininth Residences are designed based on three core philosophies of Singha Estate home building: Quality Living, Healthy Living, and Sustainable Living, reflecting the value of a home as a precious asset and a center of valuable memories to be passed down through generations. The Sirininth Residences are designed as two-story single houses in Modernism Tropical Architecture style, offering three house types: Residence I with 820 sqm, Residence II with 682 sqm, and Residence III with 551 sqm.

  • Residence I offers a usable area of 820 square meters on a starting land size of 219 square wah, consisting of 5 bedrooms, bathrooms, dressing rooms, and multipurpose rooms totaling 6 rooms, with parking space for up to 8 cars. A highlight is the central courtyard area, which can be designed as a garden to provide a view of the central garden from the second floor, enhancing the spacious and airy atmosphere of the home.
  • Residence II has a usable area of 682 square meters on a starting land size of 152 square wah, consisting of up to 5 bedrooms, bathrooms, dressing rooms, and multipurpose rooms totaling 6 rooms, with parking space for up to 8 cars.
  • Residence III offers a usable area of 551 square meters on a starting land size of 125 square wah, consisting of 4 bedrooms, bathrooms, dressing rooms, and multipurpose rooms totaling 5 rooms, with parking space for 4 cars.

All homes are designed with a focus on seamlessly connecting functional areas to provide everyone with personal space while also having interconnected areas that facilitate shared time among family members. The interior spaces are designed to accommodate various uses and consider details that can be adapted in the future, such as a downstairs bedroom that can serve as a room for the elderly, as there are no level changes in the flooring, and the bathroom sizes are wheelchair accessible. Additionally, all house types are designed with ceilings higher than 3 meters on both levels, ensuring a spacious environment. The sanitary ware is selected from leading global brands such as Duravit, Hansgrohe, and Axor, while the pantry uses German brands.

Furthermore, the project is equipped with world-class living standards and amenities, including a swimming pool, jacuzzi, sauna, and especially a playground with rubber flooring for children's safety, reducing the risk of injury, and designed play equipment that blends with nature, along with a 1-kilometer jogging track to cater to outdoor exercise trends. There is also a gym equipped with cutting-edge fitness equipment from Technogym, the number one global fitness equipment brand from Italy, as well as garden areas designed for BBQ parties and exclusive common areas such as a clubhouse, workspaces, and a business center, spaces for private Chef Tables or special meals, along with premium concierge services and after-sales service from Singha Estate under S KLASS to facilitate residents, efficient waste management for each house, and truly complete the living experience, reflecting sustainable values in every dimension of life for all ages.

Another important highlight is the potential location of “homes in the city”, connecting to major business zones through various routes, whether it’s Sukhumvit, Thonglor, or Ekkamai, just 5 kilometers away, or connecting to the main economic zone on Rama 9 Road, surrounded by public utilities including lifestyle community malls, shopping centers, public transport systems like the BTS, parks, leading international schools, and nearby top hospitals, catering to customers who desire urban homes and prioritize family living to create value, happiness, and perfect memories for everyone in the family.

This year, we are also developing a home office project under the name SENTRE, which means a central point, positioning it as a Premium Luxury Home Office in the same location, designed to be a central business workspace under the concept Ture Success Begins Here. The project will be a 3.5-story home office with a loft for an airy and grand entrance, starting land size of 42 square wah, usable area starting at 347 square meters, with parking for up to 4 cars, and the function can be adapted to meet business needs in the city center on Pattanakarn 32, starting at 21.9 million baht.