CENTRAL PATTANA Invests 2 Billion Baht to Transform Central Ramindra for Its 30th Anniversary

Central Pattana is investing 2 billion baht to transform Central Ramindra into a new hip landmark in the area, catering to high-spending customers and connecting to the Strategic Ring Extension. This renovation marks the most significant upgrade in 30 years, accommodating the growth of quality residential areas, an expanding catchment, and the Pink Line subway infrastructure.

Three Main Strategies Highlighted
1) Create a New Face, New Destination to support growth connecting the Ladprao-Paholyothin-Ramindra areas as a Strategic Ring Extension.
2) Curated Experiential Retail to select new experiences and design the center according to the customer journey.
3) Create Vibes & Local Engagement to highlight the area's uniqueness and host creative events throughout the year.

Central Pattana Public Company Limited has launched the new Central Ramindra with an investment of over 2 billion baht, collaborating with Central Department Store to transform it into the best new hip landmark in the area. This new Strategic Ring Extension supports the new landscape of the growing area connecting from Ladprao – Paholyothin – Ramindra through the green and pink line transportation links. It addresses the new lifestyle of local residents, enhancing quality living for all generations under the concept of ‘Everyday Good Vibes’. The Central Group is collaborating across all its business units, bringing key magnets including a new Central Department Store concept, Supersports, PowerBuy, B2S, and Tops, along with new zones like Cuisine Masters and Frozen & Co., establishing itself as the best shopping and food destination in Ramindra and an Eco-living landmark with EV charging points coming soon.

Dr. Natthakitti Tangpoolsinthana, Assistant Managing Director of Marketing at Central Pattana, stated that “Ramindra” is one of the most promising areas in Bangkok, which has changed significantly due to various factors. The renovation of Central Ramindra is a major transformation in 30 years, highlighting three main strategies:

• Create a New Face, New Destination to support the area's growth. Central Pattana pioneered the first shopping center in the area 30 years ago, and now the landscape has modernized with urban expansion and infrastructure connecting to the subway, making it a key area for both living and working. This renovation creates a new Strategic Ring Extension linking Ladprao-Paholyothin-Ramindra with the green and pink subway lines. Additionally, there is a growth in quality residential areas with houses priced over 10 million baht, leading to an increase in high-spending customers. Surveys indicate a population of approximately 1.3 million in Catchment Rings 1 & 2, with a population density increase of 2.5% per year.
   
• Curated Experiential Retail to select new experiences by designing the center according to the customer journey in each area, creating a space that is more than just a shopping center, aligned with the vision of being a Place & Experience maker for everyday living. The new Central Ramindra comes with the concept “Everyday Good Vibes”, emphasizing highlights such as:
  - Good Design Experience with a new ambience throughout the center, featuring a new landscape and increased green spaces.
  - Good Shopping Experience with a wide range of famous brands and collaboration with key business units and partners for a grander transformation, such as the Central Department Store with the “Muay Thai Experience” concept featuring a boxing ring inside the store and the “Sneaker Club” showcasing popular sneaker brands for sneaker lovers, B2S with a new “Farmhouse” design theme offering stationery and craft products for young families, and Tops with the new Cuisine Masters zone featuring imported ingredients from around the world and Frozen & Co., Tops' frozen food brand. Additionally, there will be Supersports, Powerbuy, B2S, and a newly designed SF cinema with the ‘Home Cinema’ concept featuring six quality theaters and 4K screening, along with over 200 new brands such as UNIQLO-Kid zone, BEAUTRIUM, CROCS, ALL ABOUT YOU, and OWNDAYS.
  - Good Food Destination Experience with the best options in the area, including SHABU TOMO, the first premium shabu branch in the area, Salad Factory, Sizzler Dining, a new chill-out spot with a rooftop view, and a Food Patio featuring over 300 delicious street food options.
  - Good Instagrammable Landmark Experience with beautiful photo spots throughout the center, including a boxing ring check-in point in Central, the coolest in the area, themed “Muay Thai”, and a cute rabbit photo spot designed by the world-renowned designer Lunlun-Padungwichean from the Society of Illustration (2020, 2021) Los Angeles.
  - Good & Green Convenience Experience as a landmark for quality eco-living with electric vehicle charging services.
   
• Create Vibes & Local Engagement to highlight the area's uniqueness by hosting creative events throughout the year, led by Central Department Store, which incorporates the local essence into the store's new concept ‘Your New Shopping Arena’ featuring the identity of the area as a ‘boxing ring’ combined with contemporary craftsmanship from the Akha community, with over 80% handmade products using eco-friendly materials. Creative events will be held throughout the year to bring vibrancy to the community, starting with the Good Vibes Market featuring popular shops like Jae Daeng Samyan, Nontella, and Jod Fair, enhancing the area's lifestyle with The Urban Market showcasing eight famous craft shops, The Urban Café pop-up store featuring trendy brands with limited edition products like Bearbrick, Bape, and G-Shock, and the recent Good Vibes Troop event bringing smiles during Children's Day, creating vibes for the community.

Olivier Brong, CEO of Central Retail Group stated, “In every transformation of Central Department Store, we aim to create the Best Impact, not just as a Shopping Destination but as a ‘Lifestyle Destination’. Our intention has always been clear: every place in the area or community we enter should grow and progress together.”

Thus, the Grand Opening of Central Ramindra today marks a significant transformation in over 30 years (from 1993 to 2023) to meet the changing lifestyle of customers while supporting the economic growth of the Ramindra area. We have invested over 200 million baht to transform the shopping center, emphasizing the new concept ‘Your New Shopping Arena’, creatively designed to reflect the area's unique identity, such as the ‘boxing ring’, combined with contemporary craftsmanship from the Akha community, using eco-friendly materials to support sustainability as much as possible. The new look of Central Ramindra will make shopping more enjoyable with over 400 leading brands and ongoing promotions and activities throughout the year. We expect that all these special features will attract more visitors and increase sales by over 60%, while also enhancing the quality of life for local residents and supporting the continuous growth of the Ramindra area.”