Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, or <\/span><\/strong>SENA<\/span><\/strong> <\/span>, announced that the company is preparing to issue and offer bonds for the first time in 2023 to general and institutional investors. The bonds will have a maturity of 3 years with a fixed interest rate ranging from 4.70% to 4.90% per annum, with interest payments made every 3 months throughout the bond's term. The company's credit rating and the bonds are rated at "BBB" with a "negative" outlook by TRIS Rating Co., Ltd. as of December 26, 2022. This new bond issue will be a registered bond type, non-subordinated, unsecured, and will have a bondholder representative. The subscription period is expected to be from January to February 2023 through six financial institutions: Kasikorn Bank (KBANK), Krung Thai Bank (KRUNGTHAI), CIMB Thai Bank (CIMBT), Kiatnakin Phatra Securities Public Company Limited (KKPS), Asia Plus Securities Company Limited (ASP), and Krung Thai Xspring Securities Company Limited (KTX). The exact subscription period and interest rate will be announced later.<\/span><\/p>\r\n\r\n

The purpose of this bond issuance is to prepare funds for the repayment of bonds maturing in February 2023, amounting to 1.8 billion baht<\/span> and the remaining funds will be used for working capital in operations. Currently, TRIS Rating Co., Ltd. has rated the company's creditworthiness and bonds at "BBB" with a "negative" outlook, reflecting the company's performance recognized in the mid to low-priced housing market and a high proportion of income from investments in joint ventures. The credit rating consideration also takes into account the high household debt levels in Thailand and rising inflation, which may reduce the purchasing power of the company's customer base, while the costs of project development and financial costs for the company are increasing.<\/p>\r\n\r\n

 <\/p>\r\n\r\n

In terms of <\/span>overall performance for the first 9 months of 2022, the company reported total revenue of 2,466 million baht, an increase of 3.32%<\/span> compared to the same period last year, mainly due to increased income from rental and service fees. The company achieved a net profit of 693 million baht, an increase of 13.7% compared to the same period last year. As of September 30, 2022, the company had a backlog of sales worth 9,381 million baht, which will be recognized in the remaining period of 2022, approximately 6,345 million baht, while the rest will be recognized until 2027. At the same time, the company also has remaining products worth 22,851 million baht, with ready-to-move products valued at 4,956 million baht.<\/span><\/p>\r\n\r\n

 <\/p>\r\n\r\n

In the fourth quarter of <\/span>2022, the company plans to launch 5 new projects with a total project value of 3,972 million baht<\/span>, including 1.<\/span><\/span>Project Flexi Sathorn - Charoen Nakhon Phase 2, 2.<\/span><\/span>Project Sena Kith Rattanathibet - Bang Bua Thong, 3.<\/span><\/span>Project Sena Park Ville Ram Inthra - Ring Road Phase 2, 4.<\/span><\/span>Project Sena Viva Theparak - Bang Bo, and 5.<\/span><\/span>Project Sena Vela Rattanathibet - Bang Bua Thong. Meanwhile, revenue recognition from the transfer of ownership of the Nich Mono Ramkhamhaeng and Nich Mono Chaeng Watthana projects increased in the late last year, and there has been an increase in project deliveries and continuous launches of new projects. It is expected that sales targets of 13,979 million baht and ownership transfer targets of 12,188 million baht will be achieved.<\/span><\/span><\/p>\r\n\r\n

In 2023, Sena is ready to drive the business towards sustainability, which is an important roadmap for developing the quality of the real estate business and extending into new businesses related to society, health, environment, and technology<\/span> to better meet the diverse needs of society and enhance competitiveness in the market, while elevating the development of solar-powered homes to zero energy housing (ZEH) to achieve sustainability towards carbon neutrality and net zero.<\/span><\/p>\r\n\r\n

 <\/p>\r\n\r\n

Sena is committed to transforming from a Real Estate Developer into a Lifelong Trusted Partner. From now on, Sena is not just a property developer but a companion in every stage of customers' lives, which is the essence of the definition "The Essential Lifelong Trusted Partner" in 2023.<\/span><\/p>\r\n\r\n

 <\/p>\r\n\r\n

"For this bond offering, we believe it will receive a positive response from both general and institutional investors, just like in the past, as we see Sena's bonds as an attractive investment opportunity in a stable and reliable company that can provide satisfactory returns throughout the holding period," Assoc. Prof. Dr. Kesara concluded.<\/p>\r\n\r\n

 <\/p>\r\n\r\n

For interested investors wishing to subscribe to the bonds, please contact through the following 6 financial institutions:<\/span><\/p>\r\n\r\n

Kasikorn Bank (individuals can subscribe online at https://www.kasikornbank.com/kmyinvest, except for foreign nationals and legal entities who can subscribe through the head office and branches) Tel. 02-888-8888 press 819.<\/span><\/p>\r\n\r\n

CIMB Thai Bank Tel. 02-626-7777 or subscribe through the Mobile application - CIMB Thai Digital Banking.<\/span><\/p>\r\n\r\n

Krung Thai Bank Tel. 02-111-1111 or subscribe online through the Krungthai Next application or through Money Connect by Krungthai (https://moneyconnect.krungthai.com/).<\/span><\/p>\r\n\r\n

Krung Thai Xspring Securities Company Limited Tel. 02-695-5000.<\/span><\/p>\r\n\r\n

Asia Plus Securities Company Limited Tel. 0-2680-4004.<\/span><\/p>\r\n\r\n

Kiatnakin Phatra Securities Public Company Limited (including Kiatnakin Phatra Bank Public Company Limited as a sales unit) Tel. 02-165-5555.<\/span><\/p>\r\n\r\n

 <\/p>\r\n\r\n

Note:<\/u><\/strong> The company is in the process of filing a registration statement and draft prospectus with the SEC, which is not yet effective.<\/p>\r\n\r\n

                    The allocation is at the discretion of the bond distribution manager, and the terms of the offering are as specified in the draft prospectus.<\/p>\r\n\r\n

Warning:<\/u><\/strong>:    Please understand the nature of the product, terms, returns, and risks before making an investment decision. Investments carry risks, and investors should study the information in the draft prospectus before making an investment decision. Investors can find details from the registration statement and draft prospectus.<\/p>