“Britania or BRI” has announced a joint venture with “Escon Japan (Thailand),” a leading developer from Japan to develop the “Britania Bangna Km.39” project valued at over 1.25 billion baht. This marks the first joint venture for horizontal property development in Thailand, targeting the housing demand in the EEC area, strategically located near industrial estates and amenities, with plans to launch sales next year.

Mr. Surin Sahachartphokanant, Chairman (2nd from right), along with Mr. Jiroj Sutthiapha, Senior Managing Director of Project Development (far right) of Britania Public Company Limited (BRI), signed a joint venture agreement with Mr. Toru Kumaki, Director (2nd from left) of Escon Japan (Thailand) Co., Ltd., and Mr. Shuhei Nozaki, Manager (far left) of Escon Japan Co., Ltd., a leading real estate developer from Japan.

Mr. Surin Sahachartphokanant, Chairman of Britania Public Company Limited (BRI) stated that the company is moving forward with partnerships to develop housing projects in line with the strategic plan “Growth Together,” aiming for continuous growth across all sectors.

The “Britania Bangna Km.39” project is a new development set to launch in 2023, featuring 232 units of single-family and twin homes priced between 4.75 - 6.00 million baht per unit, with a total project value exceeding 1.25 billion baht. It is located in a prime area that serves as a major transportation hub leading to the Eastern Economic Corridor (EEC), benefiting from the housing demand of consumers working in the area. The project is situated near several industrial estates and close to expressway access points. Additionally, the Bangna area is a crucial economic route and is seeing investments in public transportation infrastructure development.

“This joint venture represents a collaboration with a company that has expertise in real estate development, such as Escon Japan, a leading property developer from Japan, to exchange experiences and knowledge in residential development and marketing activities. This aims to meet the evolving needs of consumers in the current era and drive our business expansion strategy to become a Top 5 player in the horizontal property sector by 2023,” Mr. Surin stated.

Escon Japan (Thailand) Co., Ltd. is a leading real estate company in Japan, with over 27 years of experience in property development and consulting across various project types. The joint venture with Britania Public Company Limited (BRI) marks Escon Japan's first foray into residential horizontal property development abroad. This collaboration aligns with the company’s medium-term management plan “IDEAL to REAL 2023,” which sets challenges for expanding into new areas, one of the company’s management strategies, including international business operations, business channel expansion, and real estate fundraising, to accumulate knowledge through partnerships with local partners in Thailand and other countries.