LPN Development Public Company Limited (LPN) has reaffirmed its leadership in quality residential development for over 33 years. Recently, it successfully closed sales for the BAAN 365 RAMA 3 project before the end of the year, achieving 100% sales and transfers, totaling over 3.2 billion baht. In 2023, the company plans to fully accelerate its entry into the premium housing market, targeting properties priced between 10-40 million baht under the new Master Brand 168.

Mr. Opas Sripak, CEO and Managing Director of LPN, stated, "The market trend for homes priced at 10 million baht and above in the second half of this year and next year is expected to be positive, driven by sustained purchasing power from buyers who prioritize actual living. Developers continue to focus on this market segment and are consistently launching new projects, confident in the growing demand. Key factors supporting the premium housing market include a conducive environment and convenience for living. We see that homes priced at 10 million baht and above are expanding into the extension areas of Bangkok (Extension Business District: EBD) and receiving positive responses from buyers, reflecting changes in urban living preferences. Important factors influencing home purchases include location, spacious living areas, good security systems, and increased privacy. The most sought-after price range is between 10-20 million baht, primarily attracting buyers looking to expand their families, such as small business owners or successful young professionals, as well as Thai expatriates purchasing homes for vacations in Thailand.

Given these positive factors, the BAAN 365 RAMA 3 project, a new flagship premium housing and townhouse development from LPN, has received a warm welcome from customers in the Rama 3 area, known for its high purchasing power due to its proximity to amenities, the Chao Phraya River, and green spaces that promote a healthy lifestyle (Well-being). The project features outstanding design that considers functional use, catering to the lifestyles of residents across generations, providing both private and communal spaces for family activities. The attention to construction quality is embedded in every process, offering reasonable pricing and confidence in LPN's reputation and after-sales service. According to a survey by Lumpini Wisdom and Solutions Co., Ltd. (LWS), a research and development company under LPN, there are currently 4 residential projects in this area with a total of 256 units, achieving a sales rate of 57% with 109 units remaining. The best-selling homes in this area are priced between 17-25 million baht for 3.5 and 4-story townhouses, and single-family homes priced over 50 million baht.

In 2023, LPN plans to launch another 5 premium horizontal projects worth over 5 billion baht under the 168 brand, focusing on attracting young customers seeking their own homes in a quality, safe, and private community, in line with LPN's standards and values.

“Although this year presents challenges, we are confident in our ability to navigate market fluctuations due to our financial strength and customer trust in our brand and quality standards, both in products and services before and after sales from LPN,” Mr. Opas added.

For inquiries or to schedule a visit to our completed housing, townhome, and condominium projects, please call 02-689-6888 or visit www.lpn.co.th.