ASW Expands into the Phuket Market with Joint Investment in the 'BOTANICA Grand Avenue' Project, Targeting the Luxury Pool Villa Segment
AssetWise Public Company Limited (ASW) has partnered with Botanica Luxury Phuket, a leading real estate developer in Phuket, to invest in the BOTANICA Grand Avenue project. This move aims to expand their portfolio of luxury horizontal properties, welcoming the recovery of the Phuket real estate market and the booming vacation home sector. The partnership highlights Botanica's strength as a developer with over 20 years of experience and expertise in high-end project development, featuring unique architectural designs and numerous awards. They are moving forward with the development of the BOTANICA Grand Avenue project, valued at over 10 billion baht, which will consist of exclusive luxury pool villas located in the heart of the Exclusive Residence area adjacent to Laguna Golf Phuket, near shopping destinations like BOAT AVENUE and Porto de Phuket, part of the Central Group, as well as international schools. The project spans over 178 rai of land and is expected to develop more than 200 luxury units, with bookings set to open in the first quarter of 2023. The project is anticipated to receive strong interest from customers due to its prime location and Botanica's excellent product offerings.
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Mr. Kram Chatchai, CEO of AssetWise Public Company Limited (ASW), a leading lifestyle real estate developer under the concept of "Happiness Designed for You" or "We Build Happiness," stated that the company's residential project development policy focuses on covering both high-rise and horizontal portfolios across all segments, from mass to mid-range, and expanding into the luxury residential market to strengthen their portfolio in both Bangkok and provincial cities, addressing the needs of all generations and aiming to become a top real estate player in Thailand. In this joint venture, Mr. Atthasit Inthrachuti, CEO of Botanica Luxury Phuket, and he have planned to create the BOTANICA Grand Avenue project as the best luxury pool villa project on Bang Tao Beach, Phuket. AssetWise has invested a 30% stake, marking a collaboration between two real estate leaders to redefine the development of exclusive luxury pool villa residential projects that offer a true living and relaxation experience. Botanica has extensive experience and expertise in developing luxury pool villa vacation homes in Phuket, having completed over 15 projects. The Botanica group understands the insights of both foreign and Thai customers, with each project featuring distinctive designs that provide modern luxury.
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“Botanica is considered a luxury home brand that develops pool villas, distinguished by unique architectural designs that provide an elevated living experience for both foreign and Thai investors. Over the years, Botanica has received numerous awards, with the latest being the Botanica Luxury Villa Phuket project, which won two awards at the PropertyGuru Asia Property Award 2022, including Best Housing Development Phuket and Best Luxury Housing Architectural Design (upcountry), reinforcing its position as a leader in luxury pool villa development in Phuket. The company is confident that the BOTANICA Grand Avenue project will attract interest from both foreign and Thai investors, driving strong growth in the company's horizontal real estate portfolio,” Mr. Kram Chatchai stated.