Pruksa, a leading real estate developer, has joined forces with Supersport, or C.R.C. Sport, part of Central Retail, the number one distributor and retailer of sports goods in Thailand, to unlock all limitations and support Thai people in enhancing their health. The campaign features “Future” Life Inspirer, a virtual presenter from Pruksa, inspiring people to easily convert their homes into exercise spaces, along with trainers from Supersport who will coach and provide tips on how to effectively use home spaces and simple equipment for proper workouts. This content can be accessed anytime, anywhere, exclusively for Pruksa members, who can also enjoy special prices on sports products at Supersport stores.

Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited stated, “Under the concept of Pruksa... caring for life, Tomorrow. Reimagined. One of the three core principles that Pruksa considers in designing residences and services is the redefinition of health care for residents (Health & Wellness Redefined). We believe that good health starts at home, which is why we launched the campaign Unlock Your Future Living, inviting Thai people to get fit and unlock an active lifestyle with “Future” Life Inspirer from Pruksa, inspiring healthy living for both body and mind.

With Pruksa's residential designs under the concept of “Living Solutions,” we have thoughtfully created multi-space areas within homes to accommodate the needs of residents, making it easy for every corner to become a fitness studio. Recently, we collaborated with “Supersport,” the largest retailer and distributor of sportswear and equipment in Thailand, who shares our vision of promoting good health for Thai people. Together, we created special video content that utilizes every corner of the home or easily accessible equipment to assist in workouts, making home exercise more engaging by incorporating innovative workout methods along with expert trainers from Supersport, allowing everyone to easily follow along at home every day and watch at their convenience. We hope everyone can allocate time each day to enjoy fun workouts at home.”

Ms. Erlinda Petchpisit, Deputy Managing Director of Marketing at C.R.C. Sport, part of Central Retail expressed, “C.R.C. Sport, the leading distributor and retailer of sports goods in Thailand, is very pleased to be part of Pruksa's health promotion campaign for Thai people, which aligns with Supersport's mission to raise awareness about the importance of exercise and to ensure that every Thai person has a strong body and heart ready to face any situation. Supersport is committed to providing the best experience with comprehensive services covering all types of sports, maintaining our position as the number one sports store in the hearts of all Thai people.”

We recognize the importance of exercising correctly at home every day, which is why we are sending knowledgeable and skilled trainers to create exclusive content and introduce the Johnson@Mirror, an intelligent exercise machine that makes workout time enjoyable and effective. We hope to inspire and motivate Thai people to take care of their health by regularly exercising at home.

To encourage Pruksa customers to lead an active lifestyle and enjoy more activities and sports, we are offering special privileges to all Pruksa members. When purchasing products at Supersport stores, members will receive a discount of 200 baht (when spending 1,800 baht or more on participating products, valid at Supersport stores and Supersports.co.th during the specified period).

The campaign Unlock Your Future Living aims to inspire and create positive energy in life, inviting Thai people to unlock their physical and mental health with a new lifestyle, making home the starting point for happiness. This is supported by the thoughtful design of Pruksa's homes and projects, ensuring safety for both children and the elderly with innovations such as the Shock Absorption Floor to reduce injury from falls, the Fresh Air System to improve air circulation and reduce stuffiness during workouts, and the natural light design of Sky Light to bring light into the home, ensuring it is bright enough for indoor exercise while eliminating moisture and odors. Additionally, the surrounding environment and external amenities are equally important. Pruksa has prepared health garden spaces for everyone in the family, featuring therapeutic stone gardens and foot massage paths to stimulate blood circulation and balance in the body. Residents can also utilize common areas, clubhouses, and green spaces within the project for a healthy lifestyle. (Each project has different details and functions; more information can be found at www.pruksa.com or call 1739).

This is the new standard from Pruksa Living Solution, a home that cares for every detail of life designed for you... today and tomorrow. Follow our activities and watch workout techniques from Future and trainers from Supersport at https://www.youtube.com/PruksaFamilyClub. Click to receive special discounts exclusively for Pruksa members at https://www.pruksa.com/pruksa-member.