One Bangkok, a comprehensive real estate project with the highest quality standards and the largest in the heart of Bangkok, has partnered with Leafy Co., Ltd., the official importer and distributor of B&B Italia and Boffi, high-end furniture brands from Italy, to elevate the standards of residential project development in Thailand to match internationally recognized luxury residential standards. This marks the first time in the Thai real estate industry that world-class built-in furniture from B&B Italia and Boffi will be used as standard decor for residential units within the project.

Mr. Worawart Srisaan, Deputy CEO of Frasers Property Holdings (Thailand) Ltd., the developer and manager of the One Bangkok project, stated, "We aim to develop One Bangkok as a model that sets a new standard for real estate development in Thailand, comparable to international levels, by focusing on enhancing the quality of life for urban residents through superior experiences in every dimension. Therefore, we have collaborated with Leafy to select built-in furniture from B&B Italia and Boffi to serve as the standard decor for the residential units in One Bangkok, meeting customer satisfaction."

Mr. Worawart explained the rationale behind this collaboration, saying, "The partnership with Leafy arose from the search for a leading global furniture brand importer to work with our design team in creating an elevated design experience for One Bangkok. B&B Italia and Boffi are brands with a long-standing reputation, backed by numerous international design awards. Additionally, they have a business philosophy that emphasizes design concepts that focus not only on aesthetics, identity, and timeless classicism but also on practical usability, comfort, and the integration of innovation and technology, as well as a commitment to sustainability and environmental care, aligning with the core concepts of the One Bangkok project."

Mr. Yupathat Yipinsai, Managing Director of Leafy Co., Ltd., the official importer and distributor of B&B Italia and Boffi in Thailand, stated, "We prioritize finding business partners like One Bangkok that have a vision for sustainability and environmental care. B&B Italia and Boffi have incorporated technology into their production processes, earning certification as furniture suitable for projects that meet LEED and WELL standards."

"B&B Italia and Boffi are also brands that emphasize continuous research and development, seeking technologies and innovations to enhance production processes that minimize waste. This has led Boffi to achieve ISO 14001 certification, which is an environmental management system standard, while B&B Italia has developed products using recycled materials. Furthermore, One Bangkok is the only project in Thailand that has chosen built-in furniture from the retail collection as standard decor for the residential units, allowing residents to design and modify their decor in the future, which helps reduce resource waste. All of this sets a new standard for real estate development projects in Thailand, which is a unique strength of One Bangkok," Mr. Yupathat added.

One Bangkok is committed to being a real estate project that adheres to sustainability principles, creating value and enhancing the quality of life for residents while providing what is worthy for Bangkok, showcasing Thailand's prominence on the global stage and continuing to grow as a hub for ASEAN countries.