SENA Group is set to overhaul its operations at three levels towards a sustainable comprehensive business model through the Core Business roadmap, aiming to revitalize SENA J Property to navigate through crises while developing new businesses aligned with global mega trends. This includes property management, second-hand homes, nursing homes, and real estate brokerage, targeting the Niche High End market of 15 – 20 million baht with a goal of launching 1-2 projects annually.

Associate Professor Dr. Kesara Thanyalakphak, Managing Director of SENA Development Public Company Limited, revealed that the company is adjusting its holistic business strategy with the goal of making “SENA Group” a “mother supporter” to drive its subsidiaries towards strong and sustainable growth through three main pillars:
1. Elevating the organization to keep pace with the future world.
2. Enhancing all subsidiaries for sustainable growth.
3. Improving quality of life in every dimension sustainably.

Furthermore, SENA Development is preparing operational plans under the concept of three mother supporters to elevate goals for sustainable growth in every dimension as follows:
1. From the beginning, SENA Group has been in business for over 40 years, developing residential properties for sale, including single houses, townhouses, commercial buildings, townhomes, and condominiums, as well as rental businesses such as rental apartments, office buildings, golf courses, solar energy, property management, and residential construction contracting. The company aims to expand new businesses that address societal challenges to enhance quality of life with meticulous care and seriousness in creating a sustainable society. “To be the most trusted partner in our customer’s every life stage.” SENA aims to be the most trusted brand throughout all life stages of our customers.

2. Elevating the current situation, “SENA Group” establishes its Core Business to ensure that businesses can connect and align with subsidiaries. Currently, SENA Group has restructured its business across the group to strengthen each company and support one another, enhancing competitive capabilities against market rivals. Each subsidiary must adjust its vision and mission. SENA J Property Public Company Limited (SENAJ) will focus on developing properties for a specific niche high-end market, targeting high-end customers, while promoting comprehensive and cost-effective housing services.

The company has set important goals aimed at new mega trends in the world to enhance quality of life with meticulous care and seriousness in creating a sustainable society. “To be the ultimate real estate multi-services company.” SENA J aims to be the ultimate provider of comprehensive real estate services. At the same time, it recognizes significant changes in investment trends, with SENAJ targeting businesses that align with mega trends such as sustainability, social responsibility, health, environment, and technology.

3. Elevating for the future, “SENA Group” is ready to enhance quality of life towards sustainability. SENAJ aims for significant growth, becoming a leading force in expanding investments in businesses aligned with global mega trends, including:
1. Real estate for sale, with continuous project development plans, expanding the niche high-end housing market priced at 15-20 million baht, planning to launch 1-2 projects annually. Additionally, it has partnered with Hankyu Hanshin Properties Corporation to jointly develop condominiums.
2. Comprehensive property management for residential projects, currently managing 97 projects, aiming to reach the Top 5 within three years, covering a total of 168 managed projects.
3. Nursing homes and recovery care facilities, currently studying future project development in collaboration with a Japanese company.
4. Rental real estate, currently operating in two locations: Praksa Market and Sampheng 2.
5. Second-hand home sales, with SENA Sure selecting and purchasing second-hand properties, renovating them to enhance value and readiness for sale, targeting consumers seeking affordable housing near urban areas, aiming to be in the Top 5 second-hand home market leaders within three years.
6. Real estate brokerage, with SENAJ planning to acquire shares in SENA’s subsidiary “Acute Realty” to provide brokerage services for buying and renting properties, covering project sales management and real estate consulting services within the SENA and SENAJ groups.

Nevertheless, this significant business drive aims to align with core businesses and support subsidiaries, promoting strengths and creating competitive advantages in the business world, while meticulous and caring considerations in every dimension will enable SENA Group and its subsidiaries to enhance strong and sustainable growth in the future.