SENA invests 485 million baht to acquire additional shares in SENAJ, aiming to drive significant business growth. The company announces a business restructuring to enhance financial liquidity and expand its real estate portfolio, focusing on high-end horizontal developments, while attracting partners for joint investments to capitalize on future opportunities aligned with mega trends, including elderly/patient care centers, project management services, second-hand home sales, and real estate brokerage, all aimed at building long-term strength.

Associate Professor Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, revealed that Sena Development has undertaken a restructuring of its entire group of companies to strengthen each entity and support one another, thereby enhancing competitive capabilities in the market. This restructuring necessitates adjustments in the vision and mission of each company.

Sena J Property Public Company Limited has adopted a new vision: “To be the ultimate real estate multi-services company.” Sena J aims to be the premier provider of comprehensive real estate services, with a renewed mission focused on creating and developing real estate and services for niche markets and high-end clients. The company also aims to expand its housing services comprehensively and cost-effectively, addressing global mega trends to enhance quality of life with attention to detail and a commitment to building a sustainable society.

Previously, SENAJ's core business included: 1. Real estate for sale, with ongoing project development according to plans and future joint investment plans with business partners, including plans to expand into high-end real estate development; 2. Real estate for rent, currently operating in two locations: Praksa Market and Sampeng 2. Following the business restructuring, the company has expanded investments in businesses aligned with global mega trends, comprising four new ventures:

1. Elderly and recovery patient care facilities (Nursing Home) - SENAJ plans to collaborate with business partners to develop elderly and recovery patient care facilities.

2. Property management services - SENAJ plans to acquire shares in Victory Management Service Co., Ltd., a subsidiary of SENA, primarily to provide property management services for residential projects within the SENA and SENAJ group. Additionally, SENAJ plans to acquire another private company to provide management services for projects outside the group.

3. Second-hand home sales - In 2023, a new company will be established to purchase second-hand homes, renovate them to good condition, and sell them in the market to increase their value.

4. Real estate brokerage - SENAJ plans to acquire shares in SENA's subsidiary, “Acute Realty,” to provide brokerage services for buying and renting real estate, covering project sales management and offering consulting services in real estate and rental services within the SENA and SENAJ groups.

Overall, SENAJ's business structure will address global mega trends and provide comprehensive real estate services, effectively complementing the real estate business of the SENA group. The board of directors of Sena J Property Public Company Limited approved the restructuring of SENAJ on November 11, 2022.

Recently, at the 7th board meeting of Sena Development Public Company Limited on November 14, 2022, a resolution was passed to increase investment in the common shares of Sena J Property Public Company Limited (SENAJ) by 300,000,000 shares, representing 7.14% of the total issued and paid-up shares, at a price of 1.618 baht per share, totaling an investment of 485,400,000 baht. This means that SENA now holds a major stake in SENAJ, increasing its ownership to 42.49% of the total shares, enhancing its control over the management of Sena J Property Public Company Limited in line with the business direction of the SENA group.

However, based on the financial restructuring study and financial projections, financial advisors have indicated that if the company can operate according to the established assumptions, the appropriate stock price after the restructuring is estimated to be between 1.66 and 1.97 baht per share (based on the present value of cash flows).