Technogym, the world-renowned fitness equipment brand from Italy, reaffirms its position as a leader in health and wellness, aligning with the growing trend of health-related products and services in Thailand, which ranks as the 9th largest market in the Asia-Pacific region. Under the concept of "To Spread the Wellness Lifestyle," Technogym is accelerating the creation of comprehensive solutions for a better quality of life by launching a new branch at 'Central Embassy' in the heart of Bangkok's CBD. This location invites everyone to experience a lifestyle of fitness that merges innovative design with cutting-edge technology, offering a seamless experience with 'Wellness on the go'—exercise anytime, anywhere, for everyone. The Technogym branch at Central Embassy is located on the 4th floor of the Central Embassy shopping center and is open daily. For inquiries, call 02-381-6146 or use the showroom map at bit.ly/TGBoutiqueTH.

Mr. Surachet Amornratnavech, Managing Director of Euro Wellness World Co., Ltd., the official importer and distributor of Technogym equipment in Thailand, stated that the COVID-19 pandemic since 2020 has led people to adapt to changes in their lifestyles, both in daily living and health care. This has ushered in an era of health consciousness, or Health and Wellness Trends, where everyone increasingly values life and health. As a result, businesses and industries related to health are expected to continue growing. Coupled with Technogym's vision to develop world-class fitness equipment aimed at enhancing health under the concept of "To Spread the Wellness Lifestyle," the brand is committed to creating comprehensive solutions for a better quality of life through high-quality products that meet international standards. Technogym is also a key partner in the Olympic Games, providing training equipment for athletes and is recognized globally for its use in training elite athletes.

According to research from the Global Wellness Institute titled The Global Wellness Economy, which collected data from 2017 to 2022, Thailand ranks as the 9th largest market for health and fitness products and services in the Asia-Pacific region and 24th globally, with a market value exceeding $29 billion or over 1 trillion baht. In the Asia-Pacific region, the market for fitness products and physical activity is valued at over $247.1 billion or more than 8.648 trillion baht (as of February 2022).

“With the outstanding and effective technology and innovation of Technogym fitness equipment, we are moving forward to expand a new branch in the heart of Bangkok at 'Ploenchit,' a key business hub in Thailand, connecting various areas that are easily accessible and convenient. This new branch at 'Central Embassy' serves as a comprehensive and beautiful showroom of fitness equipment, inviting customers to experience innovative workouts that make exercising both convenient and effective,” Mr. Surachet added.

Mr. Anan Amornratnavech, Director of Business Development and Sales, mentioned that over the past year, Technogym has gained increasing popularity, aligning with the trend of self-care and home workouts. The unique design of Technogym products, crafted to Italian standards, combines technology and innovation to help customers achieve their health goals in an enjoyable and inspiring way. Additionally, the seamless system connects various smart devices and incorporates digital technology, including the AI Technogym Coach program and applications like Netflix and YouTube, offering on-demand workouts designed specifically for users anytime, anywhere, whether at home, in the gym, or while traveling.

For Technogym at Central Embassy, located on the 4th floor of the Central Embassy shopping center, it is open daily. For inquiries, call 02-381-6146 or use the showroom map at bit.ly/TGBoutiqueTH.