Britania has announced that its pre-sales for the first nine months of this year reached 7.84 billion baht, a 23% increase compared to the same period last year. This reflects strong customer response for both new projects and those currently on sale, accounting for 71% of the annual target. The company is confident it will achieve sales of 11 billion baht as planned for 2022.

Ms. Suphalak Janpitak, Chief Executive Officer of Britania Public Company Limited (BRI), revealed that the business plan for the second half of this year focuses on launching new projects, which is an increase compared to the first half. The overall economic recovery in the country has positively impacted consumer confidence in purchasing housing. Recently, the company achieved pre-sales of 2.843 billion baht in Q3 2022, a 29% increase from the same period last year, resulting in total sales of 7.84 billion baht for the first nine months, a 23% increase from the previous year. The company is set to launch projects in the final quarter as planned, confident in meeting its growth targets.

The strong sales in Q3 2022 and the first nine months of this year stem from 25 residential projects currently on sale, including four new projects launched in Q3, with a total project value of 4.35 billion baht:

1) Britania Wongwian - Pinklao Project valued at 550 million baht

2) Britania Home Bangna Km. 17 Project valued at 1.5 billion baht

3) Britania Town Bangna Km. 17 Project valued at 1.1 billion baht

4) Grand Britania Kukot Station Project valued at 1.2 billion baht

The new projects launched this year are characterized by convenient transportation and proximity to various amenities such as expressways, BTS stations, shopping centers, and hospitals. The company has studied the needs of residents across different generations, adapting to changing lifestyles and various living challenges to develop housing designs and internal functions that meet consumer demands for family expansion. Additionally, digital technology is being integrated to enhance convenience and quality of life.

In recent times, the overall economic situation has posed significant challenges for the real estate business, including rising construction material costs, unfavorable weather conditions, and increasing interest rates. These factors have impacted both property development companies and consumer purchasing power. The company has implemented strict planning and strategies to manage these challenges, focusing on cost management and maximizing efficiency to maintain high operational standards and continue delivering the best homes to consumers.

“The sales achieved in the first nine months of this year are satisfactory, and I am confident that the company will reach a total sales target of 11 billion baht this year, provided there are no new factors affecting the overall economy and the recovering purchasing power for housing. The final quarter plans to launch projects as scheduled, both in Bangkok and upcountry, focusing on high-potential locations with growing economies and high housing demand benefiting from industrial investment expansion and population growth. This presents an opportunity for the development of horizontal housing projects,” Ms. Suphalak stated.