Mr. David Yamas, Chief Executive Officer of Digital at Central Retail Corporation Public Company Limited (CRC), stated, "Over the past five years, Central Retail has transformed into a full-fledged retail tech organization and created the best omnichannel platform in Thailand. This achievement is evidenced by the growth of our user base by over 80% in previous years, with a repeat usage rate exceeding 60%. Consequently, sales from this platform now account for 20% of total sales. We are elevating this platform to a Next-Gen Omnichannel that seamlessly connects the offline, online, and Metaverse worlds, covering the entire Central Retail network in Thailand, Vietnam, and Italy. The core of this initiative lies in deep data analysis to provide customers with an Ultra-Personalized shopping experience, offering real-time personalized products and services. Currently, there are over 6 million downloads of the Central App. Additionally, this initiative fosters Inclusive Growth for our partners, making this platform a 'Destination' for customers, partners, and everyone, while also serving as a crucial foundation for the realization of our CRC Retailligence strategy. All of this reflects our readiness in technology and digital capabilities, positioning Central Retail to become a global retail tech leader and the sole omnichannel leader in Thailand and internationally.

For the next five years, Central Retail is ready to invest 10 billion baht, highlighting five digital strategies to drive CRC Retailligence, which include:

1. Intelligent Retail: Deeply understanding customers and businesses through Deep-Data Learning to analyze in-depth data within the CRC Ecosystem, allowing us to delve into individual customer behaviors and needs at the Micro-Segmentation level, ensuring we provide products and services that meet customer needs in real-time and at the right moment.

2. Consumer-Driven Design: A new approach to platform development that prioritizes customer experience through data, processes, and systems, aligning with our commitment to being a truly customer-centric organization.

3. Enabling Synergies: A strategy to connect all services within the Central Group, such as The1 Loyalty platform and Dolfin e-wallet, to enhance the omnichannel experience for customers comprehensively. Additionally, we have a One-Omni Pull of Stock system that allows inventory checks across all business segments and enables rapid delivery to customers through our extensive network of stores and distribution centers nationwide.

4. Experience-Driven Commerce: Developing the most advanced CRC Artificial Intelligence program to present content and provide customer recommendations throughout every Customer Journey via the Next-Gen Omnichannel platform, connecting all customer shopping channels, including online, in-store, and social media, on a unified data platform.

5. Adaptive Commerce: Developing the best commerce platform with a Headless and Microservices Based Framework to ensure seamless integration of shopping channels, creating a convenient, fast, agile omnichannel platform that can adapt to customer behaviors.

These five digital strategies will be employed to create a new shopping experience for customers by offering products and services that resonate with their specific needs, making Central Retail the one-stop destination for shopping and daily living. Moving forward, Central Retail and its affiliated businesses will continue to integrate new technologies to enhance operations.

"Central Retail is committed to providing the best for our customers while enhancing their shopping experience at every touchpoint. We have integrated future solutions and cutting-edge technology with the concept of Green & Sustainable Retail, positioning ourselves as a model organization for sustainability. This includes developing stores, online channels, Direct-to-Consumer logistics systems, and digital marketing through AI on CRC's Big Data platform. Furthermore, we have partnered with global tech leaders such as Google, Meta, Microsoft, Accenture, and Adobe to develop the Next-Gen Omnichannel platform. Central Retail Digital also boasts a team of professionals with specialized expertise and extensive experience in technology and digital solutions, both internationally and in Thailand. This will be a crucial force in establishing Central Retail as a fully-fledged retail tech organization according to the CRC Retailligence strategy, aiming to make the CRC Ecosystem the best and most complete ecosystem in Asia, with a target of 25-30% of sales through the Next-Gen Omnichannel platform by 2026, ensuring Central Retail's rise to global retail tech status," Mr. David concluded.