Pruksa ignites positive energy to enhance the living quality of its residents by introducing 'Future', a charming virtual Life Inspirer designed to recharge physical energy and uplift spirits for an active lifestyle filled with music, sports, and hobbies. This aligns with the trend that 'good health equals good quality of life'. The latest campaign, Unlock Your Future Living, invites everyone to unlock every dimension of life through the innovative design of 'Pruksa Living Solutions', which is tailored to accommodate various activities that resonate with the target audience's insights.

Ms. Angkana Likitjanyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited stated that this campaign stems from recognizing the active lifestyle of modern individuals who live surrounded by technology while facing rapidly changing challenges. This necessitates preparation for future changes. With Pruksa's commitment to designing homes with attention to every detail to deliver a good quality of life for Thais, we believe that good quality of life and health can start easily at home. We want to encourage residents and all Thais to unlock themselves and engage in new activities that positively impact their health, transforming every corner of their homes into spaces that generate positive energy, unlocking a good quality of life for both physical and mental health today and in the future.

As a leader in innovative living solutions for the best quality of life, Pruksa has created the 'Virtual Life Inspirer', a virtual inspiration communicator using AR technology for easy access through various gadgets. 'Future' is introduced as a cheerful young girl to rejuvenate life energy and inspire everyone to unlock their true selves without limits. Future will serve as the number one assistant for Pruksa residents, offering a new experience of fun in taking care of their health and that of their families through various activities related to exercise, music, and hobbies. These home activities will promote both physical and mental well-being for every family member, alongside the launch of the Unlock Your Future Living campaign that will motivate everyone to unlock a good quality of life today for a better future, filled with activities that promote health and entertainment, enhancing positive energy for mental health, with 'Future' actively participating in your daily active lifestyle.

Ms. Angkana further stated that Pruksa is committed to developing homes with attention to every detail of living under the concept 'Pruksa... Caring for Life Tomorrow. Reimagined.' to ensure that homes are the starting point for good quality of life that accommodates every dimension of family members' lives. The innovative design of 'Pruksa Living Solutions' sets a new standard for Pruksa, strengthened by collaboration with Vimut Hospital, which brings the concept of healthy homes to tangible reality through design collaboration and consultation from Vimut Hospital's team, establishing a new standard for health-oriented residential development. This includes offering free online medical consultations for residents, creating community healthcare facilities, providing home delivery of medications for patients, and an application to assist the elderly in emergencies through alert devices and a 24-hour care team and ambulance service, among other projects designed to support jogging paths, sports fields, clubhouses with exercise equipment, swimming pools, and foot massage gardens, all prepared by Pruksa to meet the active lifestyle needs of today's health-conscious individuals.

Under the Unlock Your Future Living campaign, there are many fun activities with 'Future' that will unlock the quality of life with vibrant and enjoyable experiences, in collaboration with partners such as SuperSport, various artists, and health experts from Vimut Hospital. 'Future' will provide tips on transforming homes into music studio atmospheres, filling the home environment with favorite music while working from home, exercising, pursuing hobbies, or relaxing. For lifestyle enthusiasts who enjoy exercising, they can easily convert their homes into personal fitness studios and invite friends to join in the fun with 'Future'. Additionally, there will be continuously creative activities in the campaign that respond to the diverse active lifestyles of the new era.

Get ready to meet 'Future' and follow the ongoing activities that will inspire everyone to unlock their true selves through various active lifestyle forms. Encounter 'Future' in AR format by scanning the QR code in the image or clicking www.pruksa.com/unlockyourfutureliving-ar for the best health and quality of life. You can visit all project locations at www.pruksa.com and inquire for more details at call 1739.