AROM JOMTIEN - BEACH FRONT CONDOMINIUM at Jomtien Beach, the 'Miami of Thailand', starting at 3.9 million baht

Colour Development indicates that the luxury beachfront condominium market in Pattaya still has demand, as reflected by the customer response to the AROM JOMTIEN project, which has achieved over 20% sales just two months after its launch. The project highlights its prime location on Jomtien Beach and the unique characteristics of the AROM brand, offering an exceptional experience in this area known as the "Miami of Thailand". It creates a perfectly immersive atmosphere with a lifestyle shift through the concept of SENSE THE SOULFULLNESS. The BEACH FRONT CONDOMINIUM features direct sea views from every unit, under the AROM COLLECTION, with a project value exceeding 2 billion baht.

Mr. Chalermpol Khonjaem, Managing Director of Colour Development Co., Ltd., a leading real estate developer in the eastern region, revealed that the overall condominium market in Pattaya, Chonburi, remains in a "stable" condition. However, certain locations and luxury projects, particularly those near the beach, continue to receive positive responses from customers. In contrast, urban areas in Pattaya may take longer to recover, and the development of congested projects differs from beachfront areas like Jomtien Beach, which still has ample space for further development.

The customer base for the AROM brand condominiums primarily consists of business owners and high-level executives from Bangkok, along with some international buyers from Hong Kong and Europe. Chinese customers have yet to make significant moves, only initiating contact while awaiting the reopening of international travel. The company is fully prepared to accommodate customers, with agents in Hong Kong already promoting the project through events, contributing to the successful sales of the AROM brand condominiums in two beachfront locations in Pattaya, which serve as second homes for many.

Currently, the company has two AROM brand condominium projects in two locations: Wong Amat Beach and the latest at Jomtien Beach, which opened its sales office in June 2022. The customer response has been quite positive, achieving 20% sales, primarily from existing customers purchasing second homes for relaxation. The two main reasons for their purchasing decisions are:
1) They are attracted to the project's location on Jomtien Beach, which is considered an unseen gem of Pattaya, offering stunning sunset views and panoramic scenery, just a short drive from Bangkok. Additionally, Jomtien Beach is always ready to embrace positive changes.
2) The distinctive details of the AROM Jomtien project perfectly meet the needs and lifestyle of the residents.

Regarding the project's location, Mr. Chalermpol elaborated that government investments at both the national and local levels, under the policy to elevate Pattaya into a smart city, are promoting diverse investments in the new economic area, leading to a transformation in the real estate business. This includes high-speed rail projects connecting three airports (Don Mueang, Suvarnabhumi, and U-Tapao), port projects, and the development of public transportation systems in Pattaya.

“Jomtien Beach has clearly changed from the past, and in the future, it will undergo significant transformations due to large private investments acquiring beachfront land, resulting in a 25% increase in land prices,” Mr. Chalermpol commented. When comparing the development between Jomtien Beach and Pattaya city, the latter is currently quite congested, while Jomtien Beach still has ample space for further development.

Additionally, Mr. Chalermpol mentioned that the large-scale urban development plan positively impacts Jomtien Beach. The first aspect is the city landscaping project that transforms the beautiful white sandy beach, akin to the "Miami of Thailand", by extending Jomtien Beach by 100 meters, which began last year. The contract started in May 2020 and is set to conclude in November 2022. This not only boosts the tourism sector but also positively affects real estate investments, including the organization of communication lines on utility poles to be placed underground, which will happen soon.

Highlighting the Product of the AROM Jomtien project, it perfectly meets the needs and lifestyle of residents. The executives of Colour Development stated, “The AROM COLLECTION will be a distinctive residence in terms of design and will cater to leisure life. When deciding on the first home, we consider reasons, but the second home must evoke the “AROM” feeling that creates a special atmosphere for relaxation. We believe that a residence that surpasses beauty is one that excels in meeting the needs of its residents.”

The project is designed under the concept of SENSE THE SOULFULLNESS, the beginning of a philosophy of living in the AROM way, allowing you to immerse yourself in every emotion and moment of life. As life’s rhythm changes, so does the rhythm of the heart. Being surrounded by the sound of waves, the breeze, the beauty of the sea, and the long stretch of white sand creates an atmosphere and feeling of relaxation that is different from what you have experienced. The product highlights of the AROM Jomtien project include:
• Unique Pool Villa + Condominium - This is a new concept with only 15 pool villa units designed to cater to families or those seeking high privacy while enjoying comprehensive facilities within the project. Additionally, the units are surrounded by green spaces (Garden step + Waterfall), and most importantly, it feels like living in a large private garden.
• Best of PENTHOUSE - There are only 2 units on the 44th floor, sized 165 and 185 square meters, offering a 270-degree sea view, with a design that includes a pocket balcony suitable for a Jacuzzi bath tub.
• The vision for the area’s growth is reflected in the development of low-rise buildings, which allows for commercial spaces in front of the project, with three interesting units for customers looking to invest for income, while also providing convenience for residents.