Launching a proactive approach with ‘SCG Heim’, introducing high-quality home construction innovations with a comprehensive solution, ready to dive into the ‘Rebuild’ market to embrace the trend of hybrid living. Every area in the home is designed to create happiness and accommodate activities for residents of all ages. The company aims to strengthen its business and brand through three core principles: “Standards - Innovation - After-sales Service,” hoping to become the number one choice for consumers looking to build their homes.

Mr. Weeradet Kowpatthanakit, Marketing Manager of SCG Sekisui Sales Co., Ltd., revealed the changing trends and behaviors of consumers. Three influential factors in the decision to build homes today are: comprehensive services, quality of living, and health of homeowners and family members, along with designs and functions that meet the needs of residents.

“Consumers are placing greater importance on quality of life, including health, hygiene, and creating spaces of happiness for themselves and their families by seeking elements that enhance their lives and escape the chaos of the outside world.”

Exploring Opportunities in the ‘Rebuild’ Market

In the past 1-2 years, the rebuild market (re-built) for home construction on owned land has shown a growth trend of over 50%, accounting for 15% of the overall home construction market. This growth is partly due to customers' plans to build homes, which are accelerated by various factors such as construction material prices and fuel costs.

The expansion of the rebuild market is also influenced by the increasing scarcity of land, especially in urban areas, leading to a demand for purchasing homes to rebuild in desired locations. Additionally, there is a trend of passing down homes with land from generation to generation, where the age and structure of the homes pose limitations for renovations.

Consumers Seeking Homes that Meet Hybrid Living Needs

With the onset of COVID-19, everyone’s lifestyle has changed, such as working and studying from home more frequently. At the same time, there is a search for new innovations to ensure safety for themselves and their families, which has also contributed to the demand for single-story homes and the home construction market expanding recently due to the need for larger living spaces and diverse functionalities suitable for family members of various ages.

“What we see changing is that customers want multifunctional spaces to accommodate activities for everyone in the home, including adaptable spaces for work, study, and recreation that connect to outdoor areas. They also desire ground-floor bedrooms for the elderly. SCG Heim offers 150 house designs suitable for different age groups because in this new lifestyle, homes are not just living spaces but also areas for activities, work, and socializing. Therefore, home spaces need to be larger than just living areas, which also increases the home’s value.”

In addition to home construction, SCG Heim has developed technologies that enhance the quality of life for residents, which have been well-received by consumers in current homes, including the Air Tightness System that seals all gaps in doors, windows, and walls, and the Air Factory System that circulates air with a three-layer filter.

This system filters outside air into the home for cleanliness and reduces external odors. Additionally, there is the Ionizer System, an air filtration technology that releases ions (charged particles) into the air, helping to reduce mold, formaldehyde, viruses, and allergens from dust mites before they enter the home.

Delivering Solutions for a Better Quality of Life

Mr. Weeradet stated that the rebuild market presents another opportunity for SCG Heim to deliver quality home construction services to customers, which will proceed alongside meeting the needs of those preparing to build new homes this year and in the future. The “standards” that SCG Heim adheres to in delivering quality work to customers are construction standards and service standards.

Regarding “construction standards,” SCG Heim homes are produced using technology from Japan, with over 80% of the structure completed in the factory before being assembled on-site using a modular system. During production, there is a quality control system in the factory using robots, and when combined with living technologies, it ensures that the homes produced can protect against PM2.5 dust, bacteria, allergens, and external noise. The advantages of constructing homes in this system include strong structures, easy maintenance, warranties, and free inspections for every home for 20 years.

“Service standards” at SCG Heim provide comprehensive services to customers from the moment they contact us until they are ready to move in, with a professional standard operating procedure consisting of seven steps: 1. Home design 2. Preparing the construction site 3. Producing the home structure in the factory 4. Building the foundation and under-home systems 5. Raising and installing the home 6. Material and surface work (building components and interior decoration) and 7. Final inspection before delivery.

Reinforcing the Brand as an Innovative Home Builder

Among the three popular house designs among consumers are:

1. ULTIMATE 4-1 B with a usable area of 449.6 square meters, featuring a large double volume that makes the interior spacious and comfortable, with well-organized usable spaces for all functions, priced at 24.3 million baht.

2. HARMONY 930 A, a two-story contemporary style home with a usable area of 298.4 square meters, designed for medium-sized families, offering a simple yet elegant appearance, priced at 14.7 million baht.

3. HARMONY 630 E, with a usable area of 351.0 square meters, a nature-style home that stands out for its use of materials that blend with nature, providing a spacious and comfortable feeling for residents, priced at 17.9 million baht.

With over 13 years of experience, SCG Heim has built brand awareness through continuous development in construction quality and services to meet the changing trends in living behaviors of people.

“SCG Heim aims to be the best first choice for family customers in 74 provinces nationwide who are looking for new single-story homes, building new homes on existing land, or rebuilding. To date, we have delivered quality homes to over 1,200 families,” Mr. Weeradet stated.

For those interested in new living innovations and home construction services from SCG Heim, you can visit the SCG Heim showroom at the Crystal Design Center along the Ramintra Expressway and The Circle Ratchaphruek every day. For more details, please contact us at 02-102-2800 or Line @SCGHEIM. Follow us for more updates on Facebook SCG HEIM.