SPALI has announced that condominium sales in Q2/2022 have soared by over 148%, showing significant growth compared to last year. The company believes that the second half of the year will bring positive signals and is preparing to launch an additional project valued at 800 million baht, focusing on the trend of homebuyers aiming for ready-to-move-in condominiums. This year’s highlight in condominium sales is in the price range of 3-5 million baht, with the brands “Loft” and “Veranda” performing exceptionally well and exceeding sales expectations.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited stated that in 2022, the company has begun to see a significant recovery in the condominium market. Therefore, it has planned to adjust its marketing strategies and organize promotions every quarter to stimulate sales in the ready-to-move-in condominium segment across more than 30 projects nationwide. Additionally, the company has increased online booking channels to align with current homebuyer trends, allowing customers to receive discounts, free furniture, and waived fees to enhance their purchasing decisions. This has resulted in the company exceeding sales expectations, with cumulative sales in Q2/2022 reaching over 148%, amounting to 3.206 billion baht, a growth from the same period in 2021. Consequently, in the first half of the year, the company achieved cumulative sales of 5.73 billion baht, a 96% increase compared to the same period in 2021.

 

Considering various factors and capturing the trend of homebuyers this year, the significant increase in sales of 148% compared to last year primarily comes from the ready-to-move-in condominium projects. A closer look reveals that the best-selling condominiums this year are in the price range of 3-5 million baht, particularly the “Loft” brand, which appeals to the new generation of customers who appreciate loft-style design. Currently, there are both newly launched and under-construction projects, along with several completed ready-to-move-in units. Sales from the “Loft” brand this year have exceeded expectations, defying the current economic trends, especially the Supalai Loft project at the Phaya Thai intersection, which has achieved sales of over 1.2 billion baht, resulting in a 100% project closure. It is anticipated that two more projects will close sales by the end of this year: Supalai Loft Sathorn - Ratchaphruek and Supalai Loft Prachathipok - Wongwian Yai.

Another brand in the 3-5 million baht price range that has garnered significant interest and positive feedback from customers is the “Veranda” brand, offering affordable condominiums with valuable functions and comprehensive common areas. This brand has expanded its projects throughout Bangkok, particularly the Supalai Veranda Rama 9 project in the CBD area, which has achieved 100% sales, amounting to 4.3 billion baht. Additionally, two projects in popular locations, Supalai Veranda Ramkhamhaeng and Supalai Veranda Phasi Charoen Station, have limited remaining units and are expected to close sales soon. This year, three projects from both brands have already transferred ownership and recognized revenue in the first half of the year: Supalai Loft Prachathipok - Wongwian Yai, Supalai Veranda Sukhumvit 117, and Supalai Veranda Ramkhamhaeng.

This year, the company has already launched two new condominium projects under the “Loft” brand in the first half, namely Supalai Loft Ratchada - Wongsawang and Supalai Loft Phasi Charoen Station, which continue to attract customer interest and generate ongoing sales. In the second half of the year, the company plans to launch a new condominium project valued at 800 million baht, featuring a new image that reflects the strengths of Supalai projects in terms of quality location, materials, and valuable functions to meet customer needs effectively. Stay tuned for more updates soon!