Nexter Incubator, a business within SCG Home Business in the cement and construction products sector of SCG, addresses the 'Think, Create, Repair' needs of homeowners by developing services related to home building, including design, construction, renovation, extension, repair, and post-occupancy services. It also highlights 'Q-CHANG', a business incubated by Nexter Incubator, which strengthens the SCG HOME Ecosystem to elevate the quality of living for people in Thailand and ASEAN.

Mr. Sanit Phoobubpha, Director of Nexter Incubator, revealed that over the past five years, the overall market for home services has expanded significantly, coupled with the Digital Disruption trend that is changing consumer behavior. Therefore, SCG Home Business established Nexter Incubator to nurture startup businesses in five main areas:

  • 1. Retail Experience: Developing customer experiences in retail stores to provide the best home building experience.
  • 2. Service Solution: Developing home services to meet the 'Think, Create, Repair' needs of homeowners.
  • 3. Healthy Living: Enhancing living conditions that promote physical, mental, intellectual, and social balance.
  • 4. Smart Living: Developing conveniences in living to enhance comfort.
  • 5. Net Zero Living: Innovating for living that helps reduce greenhouse gas emissions.

Nexter Incubator and its Mission to Create Startups
Mr. Sanit stated that Nexter Incubator began in 2017 from the SCG Home Business's desire to create a New S Curve for sustainable business strength and growth by nurturing startups while integrating digital technology into their development. This aligns with the vision of 'Create Better Living' of SCG Home Business.

From this vision, we have created a business ecosystem to meet the home building needs at every stage of customers' lives, aiming to be a Lifetime Home Partner that enhances the quality of living for people in Thailand and ASEAN (Create Better Living).

Nexter Incubator serves as a business incubator to bolster SCG Home Business. It has revamped its business development process into an Internal Start-up model, focusing on five main operational strategies:

  • 1. Selecting SCG employees with talent and passion who are ready to transform into small business owners.
  • 2. Implementing Agile & Lean Start-up Processes to nurture startups from ideas to market-ready businesses. We have experience in various startup projects, and once they are ready for market, they can continue in two ways:
    (1) Spin-in: SCG Home Business incorporates the business into its Core Business.
    (2) Spin-off: SCG employees continue the business independently as owners, with the ability to raise additional investment from other sources.
  • 3. Adjusting management systems to a Sand Box to allow startups to experiment with new business models through shorter and more agile processes, enabling Nexter Incubator's startups to quickly meet customer needs with lower operational costs.
  • 4. Engaging in Open Innovation with external partners to enhance the strength of Nexter Incubator.
  • 5. Integrating Internal Start-ups nurtured by Nexter Incubator to strengthen the SCG HOME ecosystem.

SCG HOME operates as an OMNI-Channel retail store selling home improvement and decoration products, providing comprehensive home services from design, construction, renovation, extension, repair, to post-occupancy services, making the home building experience easier for homeowners and establishing SCG HOME as a Lifetime Home Partner.

Mr. Sanit further stated that Nexter Incubator's operational approach centers on the needs of homeowners and the core theme of 'Think, Create, Repair' in developing startups. Nexter Incubator has continuously launched platforms that address the 'Think, Create, Repair' needs of homeowners, such as:
• Design Connext: A platform assisting homeowners in creating their ideal homes with suitable designers.
• SCGHOME.com: The online platform for SCG HOME.
• Q-CHANG: A platform that aggregates quality craftsmen and comprehensive home care services.
• My Home: An application that helps homeowners maintain their homes in good condition and check for issues before they escalate.

Q-CHANG is Gaining Momentum to Compete for Market Leadership
Mr. Saranwit Pakdeenok, Head of Q-CHANG Business, stated that Q-CHANG is a platform that aggregates quality craftsmen and comprehensive home care services, developed through Nexter Incubator. Q-CHANG offers services ranging from installation, renovation, and home services, addressing all craftsmanship needs for homeowners in one place. Currently, Q-CHANG provides over 120 services with a team of more than 1,350 quality craftsmen, covering service areas nationwide, having completed over 65,000 jobs.

Q-CHANG complements the home services offered by SCG HOME, both through SCGHOME.com and the 27 SCG HOME branches nationwide. As a Key Strategic Partner of SCG HOME, Q-CHANG plans to provide services at all SCG HOME branches while developing new services to meet the needs of homeowners in various areas for the best home building experience.

Additionally, Q-CHANG enhances the quality of life for craftsmen in its network, ensuring they can sustain themselves and their families. Q-CHANG has generated over 130 million baht in income for craftsmen and plans to continuously develop their skills in collaboration with the Department of Skill Development to improve their craftsmanship and work standards.

Mr. Saranwit added that we are committed to raising the standards of home service delivery and improving the quality of life for craftsmen in the Q-CHANG network simultaneously.

This August, Q-CHANG launched an online marketing campaign titled "8.8 Pay Hard, Mom #LetMomRest, Contact Q-CHANG" with promotions throughout the month, such as Flash Sale Q-CHANG 8.8, available only on the 8th of the 8th month, offering air conditioning cleaning services at up to 48% off with the code QCPAY88, starting at just 338 baht/unit, and general cleaning services at a discount of up to 88 baht, starting at only 88 baht/service. Interested customers can book Q-CHANG services at www.q-chang.com or add Line @Q-CHANG.