Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), has revealed that the company prioritizes policy development and is advancing its work in Data Analytics. The company has utilized all available Big Data to analyze customer behavior and demand trends, employing statistics and figures for analysis. This enables the organization to plan various aspects of its operations, including design, construction, marketing, IT systems, etc., to achieve better business returns. Statistical forecasting through data analysis allows for measurable and tangible insights, and this strategy will enhance the organization's operational efficiency.

Traditional marketing strategies that focus on mass targeting may no longer meet the demands of today's business environment, as competition is constantly evolving. Only businesses that can sharply predict future market trends will have strong growth opportunities. This is why Lalin Property places significant importance on developing its Data Analytics capabilities.

“Currently, Lalin Property has adjusted its strategy to focus on targeted communication. We have developed a dedicated Data Analytics team to seriously study and strategize in this area. This not only maximizes communication efficiency but also allows us to use the data to create homes that perfectly meet consumer needs at any given time. This is why every time the company presents new home designs, we consistently receive positive feedback from customers, thanks to unique design features, flexible functions, large communal spaces surrounded by greenery, and locations that offer convenient access to the city. All of this is derived from the data we study and analyze,” Mr. Churachart Chakrakul emphasized the importance of data analysis for enhancing organizational efficiency and creating consumer satisfaction.

Considering the complexity of today's consumers, we find that segmentation is more detailed than in the past, but Lalin Property is ready to respond to these changes promptly. “After developing our data analysis capabilities, Lalin Property can clearly understand the true needs of consumers through the Customer Journey, which sometimes even the customers themselves may not fully understand. Therefore, the data generated serves as a crucial tool that enables us to deliver products that resonate with consumers more effectively and swiftly than traditional marketing analysis methods. With accurate data, we can develop plans that align more closely with consumer needs, addressing the increasingly detailed market segmentation. This allows the company to choose appropriate marketing communication channels for each segment, ensuring that every product we launch reflects our commitment to development and building long-term brand loyalty, so that every Lalin Property home is truly a quality home that meets customer demands,” Mr. Churachart concluded.

 

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Call Center 1778

Or visit https://www.lalinproperty.com/news/data-analytics/