"CPAC Green Solution" reinforces its leadership in construction innovation for the environment by launching the advertising film series "Time to Change to CPAC Green Solution". Under the concept 'CPAC Green Solution: Innovative, Transformative, World-Changing - The Leader in Comprehensive Eco-Friendly Construction Solutions', it emphasizes the growing importance of technology in daily life, including construction technology, conveyed through various solutions to reflect its identity as a System Integrator by integrating digital technology and construction innovations throughout the design, construction, and post-construction processes for maximum efficiency. This initiative is filled with creativity and eco-friendliness, embodying the idea of "Turn Waste to Value from Worthless to Precious." The campaign will begin airing on Facebook, YouTube, and the website on July 25, 2022, along with 23 digital billboards nationwide.

Mr. Siamrat Sutthanukul Chief Marketing Officer - Cement and Green Solution Business, CPAC explained that the launch of the advertising film series "Time to Change to CPAC Green Solution" is an important marketing strategy to raise awareness of the brand CPAC Green Solution as a Construction Solution that incorporates "digital technology" and "construction innovations" (Digital & Construction Technology) in a comprehensive manner (System Integrator) from design to post-construction care.

 

 

"We continue to build awareness through various channels, both Above the Line and Below the Line, to reinforce the image of CPAC Green Solution as a leader in construction. Additionally, we aim to instill confidence in consumers regarding our comprehensive services, including partnerships with experts in the construction industry to create an ecosystem that supports each other in enhancing capabilities and integrating construction, developing building materials, and advancing construction industry technology towards systematic management and driving the Thai construction sector towards sustainable growth. Importantly, we aim to elevate the country's construction standards to be environmentally friendly in every construction process, utilizing resources and materials efficiently, embodying the concept of "Turn Waste to Value from Worthless to Precious" by using renewable resources, reducing waste materials, and minimizing environmental impact to create value for communities, society, and the country sustainably," he stated.

Regarding the content of the advertising film series "Time to Change to CPAC Green Solution", it is crafted under the concept of "CPAC Green Solution: Innovative, Transformative, World-Changing - The Leader in Comprehensive Eco-Friendly Construction Solutions", telling the story through highlights of CPAC Green Solution's offerings, including CPAC Drone Solution, CPAC BIM, CPAC 3D Printing Solution, and CPAC Low-rise Building Solution, showcasing the creation of new innovations developed without limits through advanced construction technology, emphasizing digital technology and construction innovations in every construction process to "Turn Waste to Value from Worthless to Precious," while fostering a society with construction innovations developed collaboratively with partners towards a new construction model that transforms traditional working methods into faster, more responsive solutions for modern construction that demands efficiency, speed, and design freedom (eco-friendly) at every stage of construction. The integration of digital technology in construction helps reduce waste and pollution at each step.

The advertising film series consists of two versions: a 1-minute version and a 30-second version, which will begin airing on July 25, 2022, through online channels including Facebook: https://fb.watch/etL270vRzD/, YouTube Channel: https://youtu.be/7tFUJ8Eytnk, www.cpac.co.th, and also on 23 digital billboards nationwide, starting around mid-August 2022.

 

"We expect this advertising film series to enhance understanding among the primary target groups of CPAC Green Solution, including business owners, developers, engineers, architects, contractors, and homeowners, instilling confidence that we are ready to provide excellent services alongside environmental care," Mr. Siamrat concluded.