Landy Home <\/span>reinforces its position as the leading home construction center in Thailand <\/span> by investing over 30 million baht to launch the first Flagship Lifestyle Center in Thailand, significantly transforming the Ladprao branch into a comprehensive future home construction center <\/span>. The strategy focuses on 4E to create a premium and luxury image while providing a great customer experience, combining the most diverse home designs in Thailand with innovative living solutions to ensure comfort and safety, addressing every family member's lifestyle needs. The goal is to achieve sales of 2.75 billion baht in the second half of the year <\/span>

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Ms. Pannarat Maneeratanaporn, Assistant Managing Director and Sales Director of Landy Home (Thailand) Co., Ltd.<\/strong><\/span> stated that to align with changing consumer behaviors and demands, "Landy Home" <\/strong>has invested over 30 million baht to completely revamp its headquarters or the Ladprao branch into the Landy Home Flagship Lifestyle Center, a comprehensive home construction center of the future <\/span>that meets the diverse lifestyle needs of every generation in families. We believe that "Landy Home thinks for you" <\/span>and thus <\/strong><\/span>offer a variety of home designs at all price levels starting from 2 million baht up to luxury homes priced at 20 million baht and above <\/span>to cover all customer needs 360 degrees. Importantly, even during this period of rising material costs, the company remains committed to honesty with customers by using high-quality materials without reducing specifications or quantities. Customers can be fully confident that when building a home with us, they will receive a safe, high-quality, and valuable home <\/span>

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The reason for revamping the headquarters branch first is that it is the branch with the highest sales of up to 450 million baht per year, and it is expected that sales at this branch will grow after this transformation <\/strong> For the company's total sales in the first half of the year, Landy Home achieved sales of 1.35 billion baht (with Trendy Home accounting for 22%, Landy Home 44%, and Landy Grand 34%). We are confident that in the second half of the year, we will achieve sales of 2.75 billion baht as targeted, driven by this transformation and growing demand, as there are many customers wanting to build homes with us from now until the end of the year, covering all 8 main districts in Bangkok: Ladprao, Chatuchak, Wang Thonglang, Huai Khwang, Bang Kapi, Bang Sue, Dusit, and Phaya Thai. Importantly, the Landy Home Ladprao branch is located in a prime area with convenient transportation, just 200 meters from the MRT Ladprao station, and ample parking for customers <\/p>

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Landy Home <\/span>adopts the 4E marketing concept <\/strong> which includes <\/span> <\/em>

Experience<\/em><\/strong> <\/span> presents a positive image and feeling about Landy Home to create a better experience for customers, making it more convenient and providing greater happiness and satisfaction <\/span>

Exchange<\/span> <\/em> because today customers do not focus solely on buying cheap products but look for "value for money". Therefore, Landy Home emphasizes creating satisfaction between customers and Landy Home <\/span>

Everywhere<\/span> <\/em> Landy Home aims to meet customer needs as quickly as possible, creating an online platform for customers to access Landy Home anytime, anywhere, while also emphasizing the establishment of flagship stores for customers to see and experience firsthand, creating the best shared experience for customers <\/span>

Evangelism <\/em> creates a continuous positive experience with Landy Home to build brand loyalty in customers' minds, encouraging repeat purchases and referrals to close contacts <\/span>

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The <\/span>Landy Home Flagship Lifestyle Center has been transformed into a modern and comprehensive lifestyle center for home construction, creating a new phenomenon for all customers under the concept <\/span>MODERN LUXURY DESIGN <\/strong> in black, gray, and white tones, welcoming everyone to experience home building in the Landy Home style, featuring over 300 home designs and new models for customers to choose from. The interior has been expanded to a spacious 520 square meters, divided into 5 main zones: Trendy Home Zone<\/strong> with home designs priced from 2 to 8 million baht, Landy Home Zone<\/strong> with designs priced from 8 to 20 million baht <\/span>

and Landy Grand Zone<\/strong> with designs priced from 20 to 60 million baht. Customers in this zone will receive special privileges, including access to the Landy Grand Executive Lounge, a luxurious and comfortable waiting area for VVIP customers, with a beverage bar and exclusive new luxury home designs that have never been launched before, allowing customers to choose freely, along with a team of luxury product experts to provide personalized advice and recommendations to deeply understand customer needs. Customers can also customize designs to suit the needs of every family member, truly embodying the idea that "we build homes that reflect your identity and individuality" <\/span>

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Additionally, there is a <\/span>CAP+ Zone<\/strong> where all customers will have direct experiences with the CAP+ living innovation, which introduces purified air into homes, reducing PM2.5 dust <\/span> that causes allergies, helps reduce carbon dioxide levels, maintains stable oxygen levels, improves sleep quality, and supports the brain development of children. In this zone, there will be a CAP+ Capsule simulating a real air-purifying room for customers to experience and compare carbon dioxide levels in a room using CAP+ versus one without. Landy Home has installed CAP+ in every home under the Trendy Home, Landy Home, and Landy Grand brands because we prioritize the quality of life and safety of family members <\/span>

There is also a Material Zone<\/strong> featuring a wide variety of materials, including unique imported materials, allowing customers to choose freely more than at any other branch, ensuring that they will get the home they desire, even down to the smallest details. Notably, in addition to being a lifestyle center, it is also organized as a Learning Center, making Landy Home the first company to establish a Learning Center to continuously hold seminars providing knowledge about homes for interested individuals every quarter, such as information on home loans, designing homes according to feng shui principles, with experts from various fields invited to share knowledge, including banks, suppliers, and renowned feng shui masters <\/span>

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To celebrate the official opening of the <\/span>Landy Home Flagship Lifestyle Center, Landy Home is offering special promotions throughout this month, including discounts of up to 33% on home construction, booking discounts up to 300,000 baht*, free air conditioning, and many other attractive promotions <\/span>

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Mr. Panit Maneeratanaporn, Business Development Director of Landy Home (Thailand) Co., Ltd.<\/strong><\/span> stated that Landy Home is a leader in living technology, offering new technologies and smart innovations for superior living quality, including the innovation of introducing purified air into homes <\/strong>CAP+ <\/span> that controls quality and balances indoor air, helping to create a quality sleep environment and good health for all residents. <\/span> The <\/span>NOVA SYSTEM<\/span> is a semi-prefabricated construction system exclusive to Landy Home, developed from Japanese construction technology, making it stronger and more durable to reduce problems and avoid the limitations of traditional casting construction systems that existed in the past. <\/span>CP Design is an innovation for cockroach-free homes <\/strong>that creates good hygiene and is free from cockroach-borne diseases by cutting off their entry and life cycles by nearly 100%, focusing on modern design and sanitation systems without using harmful chemicals for families <\/p>

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Additionally, <\/span>Landy Elder Care is an innovation for elderly homes <\/span>. Landy Home emphasizes designing functions to prevent and reduce accidents, selecting special materials and sanitary ware to meet the needs and health limitations of the elderly <\/span>Landy Home Cooling <\/span>is an innovation for comfortable living <\/span> that focuses on selecting quality materials with heat-dissipating properties while effectively blocking sunlight, including the use of <\/span>ICI DULUX WEATHERSHIELD POWERFLEXX, heat-reflective sheets, thermal insulation, a roof ventilation system, and 5mm thick green light-cutting glass. These are innovations and new living technologies that Landy Home is committed to selecting the best in every aspect for the benefit and utmost satisfaction of all customers <\/span>

Interested parties can inquire for more information at <\/span>any Landy Home branch or <\/span>call <\/strong>02-938-3456 <\/span>and <\/span>www.landyhome.co.th<\/span><\/span><\/strong> <\/strong>