Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has announced a strategic partnership with The Walt Disney Company, a global leader in media and entertainment. They are set to bring an exciting and magical Disney experience to Asiatique The Riverfront, a unique riverside tourism hub along the Chao Phraya River, by the end of this year. This initiative aims to enhance its status as one of Bangkok's premier lifestyle and tourism destinations.

Naowalapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated, "Asiatique The Riverfront is one of the most famous riverside lifestyle tourism destinations in Bangkok. We are thrilled to collaborate strategically with Disney, which will set a new standard for tourism in Thailand. Disney has entertained people worldwide for generations, and we will harness this commitment and inspiration to provide Thai people with an exciting new Disney experience at Asiatique The Riverfront, a historic riverside area, from late 2022 through 2023, to truly enhance its potential as a tourism destination."

Asiatique The Riverfront is a unique riverside landmark that combines a living museum and festival market, offering stunning views of the Chao Phraya River in Bangkok. It serves as a diverse lifestyle tourism destination located in a historic colonial riverside area, seamlessly blending Western architecture with local art. This transformation has redefined the retail business model in Thailand. In 2020, three new phenomena were introduced under the concept of "Heritage Alive," featuring the Sirimahannop, a three-masted sailing ship modeled after the historic royal barge, permanently docked at Asiatique The Riverfront, along with the "Living Museum & Arts Festival," a creative cultural learning hub, and the "New Mega Riverside F&B Destination," a paradise for food lovers catering to all lifestyles.

This collaboration with The Walt Disney Company marks the celebration of the 10th anniversary of Asiatique The Riverfront as one of Bangkok's most popular tourist attractions since its opening in 2012. AWC remains committed to seeking opportunities to enhance and elevate Asiatique The Riverfront as a tourism destination, continuously planning developments to meet the evolving lifestyles of travelers. This includes becoming a pet-friendly destination and a hub for dining experiences, featuring renowned restaurants from across Bangkok and street food from around the country, as well as the "Living Museum & Arts Festival," which creates an atmosphere reflecting the historical and cultural heritage of the surrounding community through street art, public art, and sculptures throughout Asiatique The Riverfront. This setting is perfect for photography enthusiasts, allowing them to experience riverside lifestyle tourism along the Chao Phraya River and capture aerial views of Bangkok from the "Asiatique Sky," the largest Ferris wheel in Thailand at a height of 60 meters. History buffs can enjoy a site that was once Thailand's first international shipping port established during the reign of King Rama V, along with a variety of restaurants and shops that attract both Thai and international tourists.